Official statement
For NewsArticle structured data, it is recommended to include both the publication date (datePublished) and the modification date (dateModified), even if only the modification date is visible on the page. This helps Google better understand the content.
11:32
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Official statement from
(1 year ago)
⚠ A more recent statement exists on this topic
What should you do when your SEO metadata contradicts itself?
View statement →
TL;DR
Include both dates in the NewsArticle structured data. It clarifies how Google interprets the content. Don’t rely solely on the visible date.
❓ Frequently Asked Questions
Pourquoi ne pas se contenter de la date visible ?
La date visible ne suffit pas à Google pour comprendre la temporalité et l'actualité de votre contenu.
Peut-on manipuler ces dates pour mieux se positionner ?
Manipuler ces dates sans réel changement de contenu est risqué et peut mener à des pénalités.
Ces pratiques sont-elles utiles pour tous les types de sites ?
Elles sont spécifiquement recommandées pour les sites d'actualités ; moins pour d'autres types de pages.
🎥 From the same video 8
Other SEO insights extracted from this same Google Search Central video · duration 23 min · published on 31/10/2024
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