What does Google say about SEO? /
Official Google statements come from various channels: official blogs (Google Search Central Blog), developer documentation, conference announcements, and responses on help forums. These institutional communications represent Google's official position on SEO matters and best practices to follow.
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★★ Why won't Google reveal their anti-spam criteria?
Google does not provide detailed criteria beyond what is officially documented regarding spam policies, as doing so could assist spammers and create confusion for users....
May 30, 2024 ⚡ Analysis available
★★★ Is relying on an expired domain's past ranking a bad move?
When buying an expired domain, ask yourself why you're choosing this domain over another. If the reason is that this domain had a good ranking in the past, it's likely a poor reason and a misuse....
May 30, 2024 ⚡ Analysis available
★★★ Should you use 'noindex' to manage hosted content and protect your site's reputation?
If the site hosting third-party content uses the noindex tag on these pages, it complies with the policy against site reputation abuse and will not be considered a violation....
May 30, 2024 ⚡ Analysis available
★★★ Why doesn't domain type impact site reputation abuse?
Site Reputation Abuse refers to the publishing of third-party content without oversight from the main owner, regardless of the type of domain used (.co.jp or otherwise). It’s not about the domain, but...
May 30, 2024 ⚡ Analysis available
★★ Why are ranking fluctuations a normal part of SEO?
Rankings are never completely stable. Positions can rise and fall regularly even in the absence of bugs or technical issues. This is a normal behavior of the algorithm....
May 30, 2024 ⚡ Analysis available
★★★ Could Mobile-First Indexing be harming your SEO traffic?
If the mobile version intentionally contains less content than the desktop version, enabling Mobile-First Indexing is likely to lead to a decrease in traffic because Google accesses less information f...
May 30, 2024 ⚡ Analysis available
★★ How can you effectively leverage Google's removal tool?
The URL must match exactly: uppercase/lowercase, with or without a trailing slash. Use the exact URL as it appears in search results. Tracking parameters should be removed, as well as anchors (#)....
May 30, 2024 ⚡ Analysis available
★★★ Is it true that deleting URLs won't fix your manual penalties?
Using the removal tool to erase penalized or problematic pages from an expired domain does not work. The correct method is to submit a reconsideration request explaining the situation to Google....
May 30, 2024 ⚡ Analysis available
★★★ What’s the best way to permanently delete content without leaving any SEO traces?
To permanently remove content: delete the file from the server (for all users), add password protection (for certain users), or use noindex for bots (to exclude from search results)....
May 30, 2024 ⚡ Analysis available
★★★ Why should you avoid the removal tool during site migrations?
Do not use the removal tool to take down the old site during a migration. The proper approach is to implement 301 redirects from the old site to the new one....
May 30, 2024 ⚡ Analysis available
★★★ Why is the removal tool not suitable for normalizing URLs?
Using the removal tool to normalize URLs (for example, removing the HTTP version during an HTTPS migration) is a bad practice. The correct method is to use the canonical tag and 301 redirects....
May 30, 2024 ⚡ Analysis available
★★★ Did you know that Google's URL removal tool can impact 4 versions at once?
When a URL is removed using the tool, 4 versions are automatically deleted: with and without www, in HTTP and HTTPS. This removal affects all these variants even if only one URL is entered....
May 30, 2024 ⚡ Analysis available
★★★ Is the removal tool really a magic fix for your URLs?
The removal tool does not permanently delete pages or images. It temporarily hides the URL from search results for a maximum of 6 months. After this period, the URL reappears in the results unless fur...
May 30, 2024 ⚡ Analysis available
★★ Should You Worry About Google's Lack of Transparency on Algorithm Updates?
Google has defended itself against criticism regarding the lack of transparency surrounding algorithm updates. The Mountain View company responded to critics by explaining that updates are often minor...
May 14, 2024 ⚡ Analysis available
★★★ Do Core Web Vitals Really Impact Your SEO Ranking?
The exact impact of Core Web Vitals on ranking cannot be precisely quantified as Google's algorithm uses over 200 ranking signals. No one can determine the specific impact of a single signal....
Apr 25, 2024 ⚡ Analysis available
★★★ Why does Google favor CrUX data for Core Web Vitals?
For the Core Web Vitals displayed in Search Console, Google uses CrUX data (Chrome User Experience Report), which is based on the real experiences of Chrome users....
Apr 25, 2024 ⚡ Analysis available
★★ What could data discrepancies in Search Console mean for your SEO analysis?
Data discrepancies between filtered and unfiltered views in Search Console are normal. Anonymized queries are excluded when filters are applied, which explains significant differences in totals. Refer...
Apr 25, 2024 ⚡ Analysis available
★★ How do anonymized queries affect your SEO analysis in Search Console?
Anonymized queries in Search Console are designed to protect user privacy. For general topics with a lot of impressions, analysis remains feasible. The level of anonymization varies by content type an...
Apr 25, 2024 ⚡ Analysis available
★★ Why doesn't Google regulate the shape of favicons?
Currently, there are no specific directives or guidelines to control whether a favicon will appear in a circular or square shape in search results. Google has noted user feedback on this topic....
Apr 25, 2024 ⚡ Analysis available
★★ Why does it take so long for favicons to update in search results?
Updating favicons in search results can take a lot of time. If a favicon disappears or fails to update, patience is essential as the refresh process is slow....
Apr 25, 2024 ⚡ Analysis available
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