John Mueller

★★★ Why should you care about content copies that don’t affect your SEO ranking?

Don't get caught up on all the sites that copy your content, but only on those that actually rank above you. The existence of copies isn’t necessarily a problem for your SEO....

Aug 06, 2021 ⚡ Analysis available

★★★ What makes your pages remain invisible on Google?

If your pages take more than two weeks to be indexed, it is generally due to technical issues (difficult crawling) or quality issues (content that is not interesting to Google). Assess whether your si...

Aug 06, 2021 ⚡ Analysis available

★★★ How does Google really determine the publication dates of a page?

Google uses multiple factors to determine the relevant dates of a page, not just metadata. Visual changes need to be significant on the page. Dates must be consistent between metadata and visible cont...

Aug 06, 2021 ⚡ Analysis available

★★ Do omitted results really impact your SEO?

When you conduct a quoted search and your site appears in the omitted results, it does not indicate that Google sees your site as a duplicate. It is a technical behavior related to the type of query....

Aug 06, 2021 ⚡ Analysis available

★★ Why should you leverage the Search Console API for large SEO sites?

For very large websites, use the Search Console API to extract complete data and build your own dashboards. This allows you to bypass the limitations of the tables in the interface....

Aug 06, 2021 ⚡ Analysis available

★★★ Does the number of reviews truly impact your SEO?

Google does not use the number of customers or reviews to rank sites in classic web search. This information may be displayed in rich results, but it is not a ranking factor for web search....

Aug 06, 2021 ⚡ Analysis available

★★★ Does temporary deindexing really impact your SEO ranking?

If a legitimate site is temporarily deindexed for technical reasons (a few hours or days), it automatically corrects itself and is not held against the site in the long term....

Aug 06, 2021 ⚡ Analysis available

★★★ Why doesn't Google penalize every single SEO mistake?

Google does not remove a site from the results for a single violation of the guidelines. If a site does certain things wrong but others right, Google ignores the bad practices and focuses on the rest....

Aug 06, 2021 ⚡ Analysis available

★★ How does changing the URL of an optimized image hasten its update in the index?

Google crawls images less often than HTML pages. If you optimize an image (compression), use a new URL to prompt Google to detect the change more quickly when crawling the HTML page....

Aug 06, 2021 ⚡ Analysis available

★★★ How does Google identify the abusive use of expired domains?

Google has systems in place to detect expired domains and determine how to handle them. If you identify expired domains being used abusively (e.g., former government domains repurposed into health blo...

Aug 06, 2021 ⚡ Analysis available

★★★ Why doesn’t removing a redirect boost your SEO?

When you redirect a page, Google transfers the signals to the new URL. If you then remove the redirect, you will have two distinct pages that rank individually. You cannot artificially double your SEO...

Aug 06, 2021 ⚡ Analysis available

★★ Is it true that your site can't be manually reassessed for quality?

There is no technical action that can manually trigger a quality reassessment of your site. Google's systems continuously reevaluate the content. A major restructuring (like changing CMS or URLs) natu...

Aug 06, 2021 ⚡ Analysis available

★★ Does the way you spell really influence your SEO ranking?

Google does not have a classifier to distinguish between British English and American English. Choose your spelling based on your users, not for SEO. Google understands English content regardless of t...

Aug 06, 2021 ⚡ Analysis available

★★★ Do affiliate links really impact your SEO?

There is no limit to the number of affiliate links on a page, nor is there an ideal ratio between links and article length. Google looks for useful content that justifies displaying your page. Affilia...

Aug 06, 2021 ⚡ Analysis available

★★★ Should core updates be considered in isolation for SEO?

Google's core updates affect different parts of the ranking system. If you notice a change during one core update, it does not mean you will systematically see a change during the next one. They are n...

Aug 06, 2021 ⚡ Analysis available

★★ Are Core Web Vitals really based on actual user data?

For Core Web Vitals, Google uses metrics from real users, regardless of what is indexed. Optimizing images improves user experience even if Google hasn’t recrawled the new versions yet....

Aug 06, 2021 ⚡ Analysis available

★★★ Does the choice between WordPress pages and posts really impact SEO?

Google views all WordPress pages (pages, posts, categories) as simple HTML pages. Your CMS's internal structure is completely invisible to Google and has no effect on rankings. Choose according to you...

Aug 06, 2021 ⚡ Analysis available

★★★ Do Links from .edu Sites Really Carry More SEO Weight?

John Mueller indicated on Twitter that Google doesn't ignore links from .edu sites any more than from sites created on other extensions. It ignores spammy links regardless of the extension of the site...

Aug 02, 2021 ⚡ Analysis available

★★★ Should You Really Replace All Your Nofollow Links with the Sponsored Attribute?

Following last week's launch of the Link Spam Update and the announcements made on this occasion, John Mueller indicated that it was not necessary for affiliate links already in "nofollow" to switch t...

Aug 02, 2021 ⚡ Analysis available

★★ How does Google prioritize user feedback for SEO?

Google Search receives an enormous amount of user feedback. It can sometimes be challenging to prioritize them. It's more about identifying critical areas for improvement and concentrating on those....

Jul 27, 2021 ⚡ Analysis available