Official statement
Even with properly configured hreflang, Google Images may struggle to show the correct language version when the same images are used on multiple language variants. It is advisable to add a JavaScript banner to suggest to users that they can switch languages if needed.
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Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Should you use language-specific canonical tags to boost your multilingual SEO?
View statement →
TL;DR
Even with hreflang, Google Images faces challenges displaying the correct language version when the same images are used across multiple versions of a site. Adding a JavaScript banner can help direct users to the appropriate language.
❓ Frequently Asked Questions
Google Images peut-il détecter automatiquement la langue des images ?
Pas de manière fiable pour les images identiques sur plusieurs langues, d'où l'intérêt d'un banner.
Le banner JavaScript peut-il affecter le SEO ?
Oui, s'il est mal implémenté, il pourrait nuire au temps de chargement et à l'expérience utilisateur.
Le hreflang résout-il à lui seul cette problématique ?
Non, hreflang ne suffit pas toujours pour Google Images avec des médias identiques.
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