Official statement
About a week ago, Google disabled a system that was generating too many soft 404s. The team is working to refine this system to better detect true empty pages, especially on internal search sites.
Other statements from this video 13 ▾
- □ Why does Google take time to update URLs after migrating from AMP?
- □ Why does Google change your title tags without warning?
- □ Why are banners often preferred over intrusive interstitials in SEO?
- □ How can you prevent soft 404 errors from 'no results' pages?
- □ Is it necessary to change domains after removing a large amount of content?
- □ Why does Google Images struggle with multilingual content?
- □ Should you be worried about multilingual text in SEO?
- □ Why do URLs with or without a trailing slash matter so much in SEO?
- □ What could be causing your new pages to take so long to get indexed?
- □ Why Doesn't Google Index All of Your Pages?
- □ Why does Google enforce strict rules on geo-blocking and crawling?
- □ Why doesn't Google diminish the power of generic keywords across all pages?
- □ How can you optimize your crawl budget for expired auction pages?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Why will your 'site under construction' pages never get indexed by Google?
View statement →
TL;DR
Google has disabled a system that was flagging too many soft 404s. The focus is now on accurately detecting genuine empty pages. For SEOs, this indicates a potential shift in the indexing of internal search pages.
❓ Frequently Asked Questions
Comment reconnaître un soft 404 sur mon site ?
Utilisez Google Search Console pour identifier les soft 404 signalés sous l'onglet Couverture.
Cela impactera-t-il mon site e-commerce ?
Oui, particulièrement si vous utilisez de nombreuses pages de recherche produit mal optimisées.
Comment adapter mes pages de recherche pour éviter les soft 404 ?
Assurez-vous que chaque page de recherche génère un contenu pertinent et unique.
🎥 From the same video 13
Other SEO insights extracted from this same Google Search Central video · published on 20/08/2021
🎥 Watch the full video on YouTube →
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