Official statement
When 75% of the content of a domain needs to be removed (with a 410 status), it's generally advisable to maintain the existing domain and clean up the content rather than migrate to a new domain. A domain change should only be considered in cases of fundamental issues like years of purchased links.
Other statements from this video 13 ▾
- □ Why does Google take time to update URLs after migrating from AMP?
- □ Why does Google change your title tags without warning?
- □ Why are banners often preferred over intrusive interstitials in SEO?
- □ How can you prevent soft 404 errors from 'no results' pages?
- □ Is it true that Google's recent soft 404 adjustments could change your technical SEO game?
- □ Why does Google Images struggle with multilingual content?
- □ Should you be worried about multilingual text in SEO?
- □ Why do URLs with or without a trailing slash matter so much in SEO?
- □ What could be causing your new pages to take so long to get indexed?
- □ Why Doesn't Google Index All of Your Pages?
- □ Why does Google enforce strict rules on geo-blocking and crawling?
- □ Why doesn't Google diminish the power of generic keywords across all pages?
- □ How can you optimize your crawl budget for expired auction pages?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Should You Really Worry About Having a Massive Disavow List?
View statement →
TL;DR
Keep the original domain after removing 75% of the content, unless there are fundamental issues like purchased links. Changing the domain is an extreme measure.
❓ Frequently Asked Questions
Pourquoi garder le même domaine lors d'une suppression de contenu ?
Conserver le domaine maintient son autorité SEO et évite des pertes de classement.
Quand doit-on changer de domaine ?
En cas de problèmes fondamentaux, comme des pénalités dues à l'achat de liens.
Changer de domaine affecte-t-il le SEO ?
Oui, cela peut entraîner une perte de classement temporaire.
🎥 From the same video 13
Other SEO insights extracted from this same Google Search Central video · published on 20/08/2021
🎥 Watch the full video on YouTube →
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