Official statement
After migrating from AMP to non-AMP, it’s normal for AMP URLs to continue showing up in mobile results for 4 weeks or more. Google has learned a matching model between AMP and non-AMP versions that takes time to update, even with redirects implemented.
Other statements from this video 13 ▾
- □ Why does Google change your title tags without warning?
- □ Why are banners often preferred over intrusive interstitials in SEO?
- □ How can you prevent soft 404 errors from 'no results' pages?
- □ Is it true that Google's recent soft 404 adjustments could change your technical SEO game?
- □ Is it necessary to change domains after removing a large amount of content?
- □ Why does Google Images struggle with multilingual content?
- □ Should you be worried about multilingual text in SEO?
- □ Why do URLs with or without a trailing slash matter so much in SEO?
- □ What could be causing your new pages to take so long to get indexed?
- □ Why Doesn't Google Index All of Your Pages?
- □ Why does Google enforce strict rules on geo-blocking and crawling?
- □ Why doesn't Google diminish the power of generic keywords across all pages?
- □ How can you optimize your crawl budget for expired auction pages?
Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Why Is It Perfectly Normal to Temporarily Lose Rankings After an HTTPS Migration...
View statement →
TL;DR
After migrating from AMP to non-AMP, AMP URLs remain visible on mobile for more than 4 weeks. Google needs to adapt its matching model, even when redirects are in place.
❓ Frequently Asked Questions
Combien de temps prend Google pour mettre à jour les URL après migration?
En général, cela peut prendre 4 semaines ou plus après la mise en place des redirections.
Les redirections sont-elles suffisantes pour une mise à jour rapide?
Non, les redirections ne suffisent pas toujours. Google prend du temps pour adapter son modèle d'indexation.
Pourquoi mes URLs AMP apparaissent-elles encore après migration?
C'est dû au modèle d'apprentissage de Google qui n'a pas encore mis à jour l'index correctement.
Puis-je accélérer la mise à jour d'un index après migration?
Actuellement, il n'y a pas de méthode garantie pour accélérer ce processus avec Google.
Quel impact sur le trafic puis-je attendre pendant cette période?
Il est possible que le trafic mobile fluctue jusqu'à ce que les changements soient complètement pris en compte par Google.
🎥 From the same video 13
Other SEO insights extracted from this same Google Search Central video · published on 20/08/2021
🎥 Watch the full video on YouTube →
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