Official statement
Instead of a full-screen pop-up, use a banner that does not cover all the main content. Banners are not considered intrusive interstitials and do not negatively affect Page Experience, provided that the main content remains visible and accessible.
Other statements from this video 13 ▾
- □ Why does Google take time to update URLs after migrating from AMP?
- □ Why does Google change your title tags without warning?
- □ How can you prevent soft 404 errors from 'no results' pages?
- □ Is it true that Google's recent soft 404 adjustments could change your technical SEO game?
- □ Is it necessary to change domains after removing a large amount of content?
- □ Why does Google Images struggle with multilingual content?
- □ Should you be worried about multilingual text in SEO?
- □ Why do URLs with or without a trailing slash matter so much in SEO?
- □ What could be causing your new pages to take so long to get indexed?
- □ Why Doesn't Google Index All of Your Pages?
- □ Why does Google enforce strict rules on geo-blocking and crawling?
- □ Why doesn't Google diminish the power of generic keywords across all pages?
- □ How can you optimize your crawl budget for expired auction pages?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
How can interstitials damage your SEO?
View statement →
TL;DR
Google recommends favoring banners instead of full-screen pop-ups. They do not negatively interfere with user experience as long as the main content remains accessible.
❓ Frequently Asked Questions
Les interstitiels intrusifs affectent-ils réellement le classement ?
Oui, ils peuvent dégrader l'expérience utilisateur, ce qui est un facteur pour Google.
Une bannière doit-elle être statique ?
Pas nécessairement, mais elle ne doit pas interférer avec le contenu principal.
Google pénalise-t-il tous les interstitiels ?
Non, uniquement ceux considérés comme intrusifs, c'est-à-dire qui gênent l'accès au contenu principal.
🎥 From the same video 13
Other SEO insights extracted from this same Google Search Central video · published on 20/08/2021
🎥 Watch the full video on YouTube →
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