Official statement
With the new version of Google Analytics (GA4), Google no longer automatically recognizes this method for verification in Search Console. An alternative method like the meta tag or the HTML file must be used.
Other statements from this video 20 ▾
- □ Can anchor links really harm your SEO?
- □ Is it true that Google only crawls from a single location?
- □ How does window.history.pushState affect SEO indexing?
- □ Pagination or Infinite Scroll: Which One Should You Optimize for SEO?
- □ Does preserving old content really affect your SEO?
- □ How can new websites outperform the competition by focusing on long-tail keywords?
- □ Is it true that large-scale guest posts are problematic for SEO?
- □ Should you really use nofollow for promotional links in SEO?
- □ Are title tags still essential for SEO success?
- □ Is it true that Google won’t allow a meta tag to prevent title rewrites?
- □ Are you really adding SEO value by linking to the same page twice?
- □ Does the meta description really influence SEO results?
- □ Why does Google consider platform issues as site problems?
- □ Why doesn’t hreflang affect your SEO?
- □ Do blocked pages by robots.txt really impact your site's overall SEO quality?
- □ Should you still optimize Core Web Vitals once they're in the green?
- □ Do old 404 errors still influence your SEO rankings?
- □ Are post-interaction interstitials really considered acceptable for SEO?
- □ Should you really optimize Core Web Vitals to rank at the top?
- □ Is manipulating the back button harmful to your SEO strategy?
Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Does the Search Console Verification API Really Transform Property Management at...
View statement →
TL;DR
GA4 no longer automatically supports verification in Search Console. Use alternative methods like the meta tag or the HTML file. This change disrupts regular SEO verification routines.
❓ Frequently Asked Questions
Comment vérifier mon site sans GA4 ?
Utilisez des méthodes alternatives comme la balise méta ou le fichier HTML.
Pourquoi cette fonctionnalité a-t-elle été retirée ?
C'est une étape pour aligner les processus avec la nouvelle architecture de GA4.
Est-il possible de revenir à l'ancien GA pour la vérification ?
Non, seule la transition vers des méthodes alternatives est recommandée.
🎥 From the same video 20
Other SEO insights extracted from this same Google Search Central video · published on 28/08/2021
🎥 Watch the full video on YouTube →
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