What does Google say about SEO? /

Official statement

With the new version of Google Analytics (GA4), Google no longer automatically recognizes this method for verification in Search Console. An alternative method like the meta tag or the HTML file must be used.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 28/08/2021 ✂ 21 statements
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📅
Official statement from (4 years ago)
TL;DR

GA4 no longer automatically supports verification in Search Console. Use alternative methods like the meta tag or the HTML file. This change disrupts regular SEO verification routines.

❓ Frequently Asked Questions

Comment vérifier mon site sans GA4 ?
Utilisez des méthodes alternatives comme la balise méta ou le fichier HTML.
Pourquoi cette fonctionnalité a-t-elle été retirée ?
C'est une étape pour aligner les processus avec la nouvelle architecture de GA4.
Est-il possible de revenir à l'ancien GA pour la vérification ?
Non, seule la transition vers des méthodes alternatives est recommandée.
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