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Official statement

The choice between pagination and infinite scroll primarily depends on the desired user experience. Both approaches can perform well for SEO if they are implemented correctly.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 28/08/2021 ✂ 21 statements
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✂ Other statements from this video 20 ▾
  1. □ Is it true that GA4 makes verification in Search Console more complicated?
  2. □ Can anchor links really harm your SEO?
  3. □ Is it true that Google only crawls from a single location?
  4. □ How does window.history.pushState affect SEO indexing?
  5. □ Does preserving old content really affect your SEO?
  6. □ How can new websites outperform the competition by focusing on long-tail keywords?
  7. □ Is it true that large-scale guest posts are problematic for SEO?
  8. □ Should you really use nofollow for promotional links in SEO?
  9. □ Are title tags still essential for SEO success?
  10. □ Is it true that Google won’t allow a meta tag to prevent title rewrites?
  11. □ Are you really adding SEO value by linking to the same page twice?
  12. □ Does the meta description really influence SEO results?
  13. □ Why does Google consider platform issues as site problems?
  14. □ Why doesn’t hreflang affect your SEO?
  15. □ Do blocked pages by robots.txt really impact your site's overall SEO quality?
  16. □ Should you still optimize Core Web Vitals once they're in the green?
  17. □ Do old 404 errors still influence your SEO rankings?
  18. □ Are post-interaction interstitials really considered acceptable for SEO?
  19. □ Should you really optimize Core Web Vitals to rank at the top?
  20. □ Is manipulating the back button harmful to your SEO strategy?
📅
Official statement from (5 years ago)
TL;DR

The choice between pagination and infinite scroll depends on the desired user experience. Both methods can work well with SEO if properly implemented. Prioritize ergonomics.

❓ Frequently Asked Questions

La pagination a-t-elle un impact direct sur le SEO ?
Oui, si bien implémentée, elle aide les moteurs à mieux suivre le contenu séquentiel.
Le défilement infini empêche-t-il l'indexation ?
Pas nécessairement, mais une mauvaise implémentation peut rendre le contenu inaccessible pour les robots.
Comment Google traite-t-il les contenus en défilement infini ?
Google peut crawler ces contenus si des techniques de rendu côté serveur sont bien mises en place.
🏷 Related Topics
AI & SEO Pagination & Structure

🎥 From the same video 20

Other SEO insights extracted from this same Google Search Central video · published on 28/08/2021

🎥 Watch the full video on YouTube →

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