Official statement
An interstitial shown after significant user interaction (e.g., scrolling to the bottom) may be acceptable. However, a fixed banner is preferable. Watch out for the Cumulative Layout Shift that some interstitials may cause.
Other statements from this video 20 ▾
- □ Is it true that GA4 makes verification in Search Console more complicated?
- □ Can anchor links really harm your SEO?
- □ Is it true that Google only crawls from a single location?
- □ How does window.history.pushState affect SEO indexing?
- □ Pagination or Infinite Scroll: Which One Should You Optimize for SEO?
- □ Does preserving old content really affect your SEO?
- □ How can new websites outperform the competition by focusing on long-tail keywords?
- □ Is it true that large-scale guest posts are problematic for SEO?
- □ Should you really use nofollow for promotional links in SEO?
- □ Are title tags still essential for SEO success?
- □ Is it true that Google won’t allow a meta tag to prevent title rewrites?
- □ Are you really adding SEO value by linking to the same page twice?
- □ Does the meta description really influence SEO results?
- □ Why does Google consider platform issues as site problems?
- □ Why doesn’t hreflang affect your SEO?
- □ Do blocked pages by robots.txt really impact your site's overall SEO quality?
- □ Should you still optimize Core Web Vitals once they're in the green?
- □ Do old 404 errors still influence your SEO rankings?
- □ Should you really optimize Core Web Vitals to rank at the top?
- □ Is manipulating the back button harmful to your SEO strategy?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Are post-navigation interstitials really safe for SEO?
View statement →
TL;DR
Interstitials displayed after significant user interaction may be acceptable according to Google. However, it's advisable to favor a fixed banner. Be cautious of potential Cumulative Layout Shift caused by certain interstitials.
❓ Frequently Asked Questions
Une bannière fixe est-elle préférable aux interstitiels ?
Oui, Google préfère les bannières fixes qui n'entraînent pas de décalage du contenu.
Qu'est-ce qu'un Cumulative Layout Shift ?
Le CLS est une mesure des changements inattendus de mise en page d'une page web pendant son chargement.
Quel impact un interstitiel peut-il avoir sur le SEO ?
Un mauvais usage des interstitiels peut nuire au SEO en perturbant l'expérience utilisateur et affectant le positionnement.
🎥 From the same video 20
Other SEO insights extracted from this same Google Search Central video · published on 28/08/2021
🎥 Watch the full video on YouTube →
💬 Comments (0)
Be the first to comment.