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Official statement

Manipulating the browser's back button to prevent the user from returning to Google is a terrible practice. The WebSpam team can take action against sites that do this, as it is considered a sneaky redirect.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 28/08/2021 ✂ 21 statements
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✂ Other statements from this video 20 ▾
  1. □ Is it true that GA4 makes verification in Search Console more complicated?
  2. □ Can anchor links really harm your SEO?
  3. □ Is it true that Google only crawls from a single location?
  4. □ How does window.history.pushState affect SEO indexing?
  5. □ Pagination or Infinite Scroll: Which One Should You Optimize for SEO?
  6. □ Does preserving old content really affect your SEO?
  7. □ How can new websites outperform the competition by focusing on long-tail keywords?
  8. □ Is it true that large-scale guest posts are problematic for SEO?
  9. □ Should you really use nofollow for promotional links in SEO?
  10. □ Are title tags still essential for SEO success?
  11. □ Is it true that Google won’t allow a meta tag to prevent title rewrites?
  12. □ Are you really adding SEO value by linking to the same page twice?
  13. □ Does the meta description really influence SEO results?
  14. □ Why does Google consider platform issues as site problems?
  15. □ Why doesn’t hreflang affect your SEO?
  16. □ Do blocked pages by robots.txt really impact your site's overall SEO quality?
  17. □ Should you still optimize Core Web Vitals once they're in the green?
  18. □ Do old 404 errors still influence your SEO rankings?
  19. □ Are post-interaction interstitials really considered acceptable for SEO?
  20. □ Should you really optimize Core Web Vitals to rank at the top?
📅
Official statement from (5 years ago)
TL;DR

Manipulating the back button frustrates users and violates Google's guidelines. It could lead to penalties from the WebSpam team. Avoid these practices to maintain a strong SEO strategy.

❓ Frequently Asked Questions

Qu'est-ce qu'une redirection sournoise selon Google ?
C'est une manœuvre qui empêche ou rend difficile le retour à la page de résultats initiale de Google pour l'utilisateur.
Comment détecter un détournement du bouton Retour ?
Utilisez vos journaux serveurs et des outils d'analyse SEO pour identifier des comportements anormaux sur le site.
Quels sont les risques de ces pratiques ?
Outre une mauvaise expérience utilisateur, les sites risquent des sanctions manuelles de la part de Google.
🏷 Related Topics
JavaScript & Technical SEO Penalties & Spam Redirects

🎥 From the same video 20

Other SEO insights extracted from this same Google Search Central video · published on 28/08/2021

🎥 Watch the full video on YouTube →

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