Official statement
Creating a large volume of similar content and widely distributing it through guest posts with links back to your site results in artificial links. Google wants websites to earn recognition naturally, not through links that are artificially placed.
Other statements from this video 20 ▾
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Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Should you really use nofollow links in guest posts?
View statement →
TL;DR
Google identifies massive guest posts with links as artificial. Therefore, this backlink strategy is risky. Focus on naturally acquired links instead of automated ones.
❓ Frequently Asked Questions
Pourquoi Google cible-t-il particulièrement les guest posts ?
Car ils sont souvent utilisés abusivement pour manipuler le PageRank de manière non-naturelle.
Quelle est la meilleure alternative aux guest posts pour obtenir des liens ?
Produire un contenu de haute qualité qui suscite naturellement des liens de partenaires et sites d'autorité.
Tous les guest posts sont-ils mauvais ?
Non, l'important est leur qualité et leur pertinence, pas seulement leur quantité.
🎥 From the same video 20
Other SEO insights extracted from this same Google Search Central video · published on 28/08/2021
🎥 Watch the full video on YouTube →
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