Official statement
Adding a second link to a page that is already linked in the main navigation generally does not provide any significant SEO benefit. The anchor text can offer more context if the first one is not descriptive, but there is also no downside to doing so from a usability standpoint.
Other statements from this video 20 ▾
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- □ Can anchor links really harm your SEO?
- □ Is it true that Google only crawls from a single location?
- □ How does window.history.pushState affect SEO indexing?
- □ Pagination or Infinite Scroll: Which One Should You Optimize for SEO?
- □ Does preserving old content really affect your SEO?
- □ How can new websites outperform the competition by focusing on long-tail keywords?
- □ Is it true that large-scale guest posts are problematic for SEO?
- □ Should you really use nofollow for promotional links in SEO?
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- □ Is it true that Google won’t allow a meta tag to prevent title rewrites?
- □ Does the meta description really influence SEO results?
- □ Why does Google consider platform issues as site problems?
- □ Why doesn’t hreflang affect your SEO?
- □ Do blocked pages by robots.txt really impact your site's overall SEO quality?
- □ Should you still optimize Core Web Vitals once they're in the green?
- □ Do old 404 errors still influence your SEO rankings?
- □ Are post-interaction interstitials really considered acceptable for SEO?
- □ Should you really optimize Core Web Vitals to rank at the top?
- □ Is manipulating the back button harmful to your SEO strategy?
Official statement from
(4 years ago)
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TL;DR
Adding a second link to the same page does not improve SEO. It can provide more context if the first link’s anchor text is vague. There’s also no negative impact.
❓ Frequently Asked Questions
Un second lien vers la même page peut-il améliorer mon SEO ?
Non, d'après Google, cela n'apporte pas de bénéfice SEO.
Pourquoi pourrait-on ajouter un deuxième lien alors ?
Pour améliorer l'accessibilité ou l'expérience utilisateur si le premier lien est peu descriptif.
Est-ce que multiplier les liens internes vers la même page est nuisible ?
Non, mais cela ne doit pas être une priorité SEO.
🎥 From the same video 20
Other SEO insights extracted from this same Google Search Central video · published on 28/08/2021
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