Official statement
For the initial promotion of content through guest posts or other means, links must be nofollow. This functions like advertising: users can click, but no ranking signals are passed on. If people enjoy the content, they will subsequently create natural links.
Other statements from this video 20 ▾
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- □ Pagination or Infinite Scroll: Which One Should You Optimize for SEO?
- □ Does preserving old content really affect your SEO?
- □ How can new websites outperform the competition by focusing on long-tail keywords?
- □ Is it true that large-scale guest posts are problematic for SEO?
- □ Are title tags still essential for SEO success?
- □ Is it true that Google won’t allow a meta tag to prevent title rewrites?
- □ Are you really adding SEO value by linking to the same page twice?
- □ Does the meta description really influence SEO results?
- □ Why does Google consider platform issues as site problems?
- □ Why doesn’t hreflang affect your SEO?
- □ Do blocked pages by robots.txt really impact your site's overall SEO quality?
- □ Should you still optimize Core Web Vitals once they're in the green?
- □ Do old 404 errors still influence your SEO rankings?
- □ Are post-interaction interstitials really considered acceptable for SEO?
- □ Should you really optimize Core Web Vitals to rank at the top?
- □ Is manipulating the back button harmful to your SEO strategy?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Is Noindex Enough, or Should You Use Noindex+Nofollow to Block SEO Signals?
View statement →
TL;DR
Google emphasizes that promotional links must be nofollow. This prevents the transfer of PageRank. Expect natural links to develop if your content resonates.
❓ Frequently Asked Questions
Les liens nofollow aident-ils mon SEO ?
Pas directement. Ils ne transfèrent pas de PageRank mais peuvent générer du trafic.
Puis-je avoir des liens dofollow dans des guest posts ?
Seulement si ces liens ne sont pas rémunérés. Sinon, utilisez nofollow.
Google pénalise-t-il les liens promotionnels sans nofollow ?
Oui, cela peut entraîner des pénalités manuelles pour manipulation de PageRank.
🎥 From the same video 20
Other SEO insights extracted from this same Google Search Central video · published on 28/08/2021
🎥 Watch the full video on YouTube →
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