Official statement
404 errors on old URLs that Google is still trying to crawl do not affect ranking at all. It's perfectly normal for a site to generate many 404 errors on URLs that no longer exist.
Other statements from this video 20 ▾
- □ Is it true that GA4 makes verification in Search Console more complicated?
- □ Can anchor links really harm your SEO?
- □ Is it true that Google only crawls from a single location?
- □ How does window.history.pushState affect SEO indexing?
- □ Pagination or Infinite Scroll: Which One Should You Optimize for SEO?
- □ Does preserving old content really affect your SEO?
- □ How can new websites outperform the competition by focusing on long-tail keywords?
- □ Is it true that large-scale guest posts are problematic for SEO?
- □ Should you really use nofollow for promotional links in SEO?
- □ Are title tags still essential for SEO success?
- □ Is it true that Google won’t allow a meta tag to prevent title rewrites?
- □ Are you really adding SEO value by linking to the same page twice?
- □ Does the meta description really influence SEO results?
- □ Why does Google consider platform issues as site problems?
- □ Why doesn’t hreflang affect your SEO?
- □ Do blocked pages by robots.txt really impact your site's overall SEO quality?
- □ Should you still optimize Core Web Vitals once they're in the green?
- □ Are post-interaction interstitials really considered acceptable for SEO?
- □ Should you really optimize Core Web Vitals to rank at the top?
- □ Is manipulating the back button harmful to your SEO strategy?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
How long does Google actually remember old URLs after a site migration?
View statement →
TL;DR
404 errors on old URLs do not affect ranking. Google simply ignores them, so you don't need to worry. Keep focusing on real issues.
❓ Frequently Asked Questions
Est-ce grave d'avoir beaucoup d'erreurs 404?
Non, tant qu'elles ne concernent pas des pages récemment supprimées ou populaires.
Dois-je encore rediriger des anciennes URLs?
Seulement si elles avaient un trafic important ou des backlinks.
Comment savoir si une 404 est préoccupante ?
Examinez le trafic passé et les backlinks de l'URL. Si insignifiant, laissez-la être.
🎥 From the same video 20
Other SEO insights extracted from this same Google Search Central video · published on 28/08/2021
🎥 Watch the full video on YouTube →
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