Official statement
Old content or content with less traffic isn't automatically deemed bad. If the content is reasonable and of high quality, there's no issue with keeping it. Only truly poor content should be removed.
Other statements from this video 20 ▾
- □ Is it true that GA4 makes verification in Search Console more complicated?
- □ Can anchor links really harm your SEO?
- □ Is it true that Google only crawls from a single location?
- □ How does window.history.pushState affect SEO indexing?
- □ Pagination or Infinite Scroll: Which One Should You Optimize for SEO?
- □ How can new websites outperform the competition by focusing on long-tail keywords?
- □ Is it true that large-scale guest posts are problematic for SEO?
- □ Should you really use nofollow for promotional links in SEO?
- □ Are title tags still essential for SEO success?
- □ Is it true that Google won’t allow a meta tag to prevent title rewrites?
- □ Are you really adding SEO value by linking to the same page twice?
- □ Does the meta description really influence SEO results?
- □ Why does Google consider platform issues as site problems?
- □ Why doesn’t hreflang affect your SEO?
- □ Do blocked pages by robots.txt really impact your site's overall SEO quality?
- □ Should you still optimize Core Web Vitals once they're in the green?
- □ Do old 404 errors still influence your SEO rankings?
- □ Are post-interaction interstitials really considered acceptable for SEO?
- □ Should you really optimize Core Web Vitals to rank at the top?
- □ Is manipulating the back button harmful to your SEO strategy?
Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Should you switch domains when cutting your catalog, or is keeping your existing...
View statement →
TL;DR
Old content isn't harmful if it's of good quality. Only remove what is genuinely poor. Retain the valuable articles for improved SEO.
❓ Frequently Asked Questions
Quel risque y a-t-il à conserver un vieux contenu ?
Aucun risque significatif, sauf si le contenu est de mauvaise qualité ou contient des informations obsolètes.
Doit-on mettre à jour le vieux contenu régulièrement ?
Oui, cela est conseillé. Mettez à jour pour maintenir la pertinence et améliorer la qualité.
Que faire si un ancien contenu ne reçoit plus de trafic ?
Analysez-le pour voir si les mises à jour peuvent améliorer sa pertinence ou déterminez si sa suppression est justifiée.
🎥 From the same video 20
Other SEO insights extracted from this same Google Search Central video · published on 28/08/2021
🎥 Watch the full video on YouTube →
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