Official statement
The length of the meta description does not influence ranking. There is no ideal length to target. Google may use content from the page instead of the meta description, and the snippet can vary depending on the query.
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Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Which meta tags actually impact your Google rankings?
View statement →
TL;DR
The *meta description* has no **direct impact** on ranking. There is no ideal length. Google sometimes uses content from the **page** for the snippet.
❓ Frequently Asked Questions
La meta description influence-t-elle vraiment le positionnement ?
Non, elle n'affecte pas le classement, mais influence le taux de clic.
Google change-t-il souvent les descriptions en SERP ?
Oui, si un passage de la page est plus pertinent pour la requête.
Quelle est la longueur recommandée pour une meta description ?
Pas de longueur idéale, mais elle doit être suffisamment captivante et concise.
🎥 From the same video 20
Other SEO insights extracted from this same Google Search Central video · published on 28/08/2021
🎥 Watch the full video on YouTube →
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