Official statement
Title tags still matter for rankings, even though Google sometimes rewrites them. Even when a system rewrites the title, Google still uses the original title tag as a relevance signal for search.
Other statements from this video 20 ▾
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- □ Can anchor links really harm your SEO?
- □ Is it true that Google only crawls from a single location?
- □ How does window.history.pushState affect SEO indexing?
- □ Pagination or Infinite Scroll: Which One Should You Optimize for SEO?
- □ Does preserving old content really affect your SEO?
- □ How can new websites outperform the competition by focusing on long-tail keywords?
- □ Is it true that large-scale guest posts are problematic for SEO?
- □ Should you really use nofollow for promotional links in SEO?
- □ Is it true that Google won’t allow a meta tag to prevent title rewrites?
- □ Are you really adding SEO value by linking to the same page twice?
- □ Does the meta description really influence SEO results?
- □ Why does Google consider platform issues as site problems?
- □ Why doesn’t hreflang affect your SEO?
- □ Do blocked pages by robots.txt really impact your site's overall SEO quality?
- □ Should you still optimize Core Web Vitals once they're in the green?
- □ Do old 404 errors still influence your SEO rankings?
- □ Are post-interaction interstitials really considered acceptable for SEO?
- □ Should you really optimize Core Web Vitals to rank at the top?
- □ Is manipulating the back button harmful to your SEO strategy?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Does Google really rewrite your title tags whenever it wants?
View statement →
TL;DR
Google confirms that title tags influence rankings. Even when rewritten, they remain a signal of relevance. Don't overlook them.
❓ Frequently Asked Questions
Google utilise-t-il toujours ma balise title si elle est réécrite?
Oui, Google prend en compte la balise originale comme signal de pertinence, même lorsqu'elle est réécrite.
Pourquoi Google modifie-t-il les balises title?
Pour améliorer l'expérience utilisateur lorsque le titre original n'est pas suffisamment pertinent ou descriptif.
Comment puis-je éviter la réécriture de mes balises title par Google?
Créez des titres clairs, pertinents et bien structurés qui satisfont les intentions de recherche des utilisateurs.
🎥 From the same video 20
Other SEO insights extracted from this same Google Search Central video · published on 28/08/2021
🎥 Watch the full video on YouTube →
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