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Official statement

Adding anchor links at the top of the page to navigate downwards does not have a negative impact from an SEO perspective. It makes content more accessible to users, which is a positive thing.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 28/08/2021 ✂ 21 statements
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✂ Other statements from this video 20 ▾
  1. □ Is it true that GA4 makes verification in Search Console more complicated?
  2. □ Is it true that Google only crawls from a single location?
  3. □ How does window.history.pushState affect SEO indexing?
  4. □ Pagination or Infinite Scroll: Which One Should You Optimize for SEO?
  5. □ Does preserving old content really affect your SEO?
  6. □ How can new websites outperform the competition by focusing on long-tail keywords?
  7. □ Is it true that large-scale guest posts are problematic for SEO?
  8. □ Should you really use nofollow for promotional links in SEO?
  9. □ Are title tags still essential for SEO success?
  10. □ Is it true that Google won’t allow a meta tag to prevent title rewrites?
  11. □ Are you really adding SEO value by linking to the same page twice?
  12. □ Does the meta description really influence SEO results?
  13. □ Why does Google consider platform issues as site problems?
  14. □ Why doesn’t hreflang affect your SEO?
  15. □ Do blocked pages by robots.txt really impact your site's overall SEO quality?
  16. □ Should you still optimize Core Web Vitals once they're in the green?
  17. □ Do old 404 errors still influence your SEO rankings?
  18. □ Are post-interaction interstitials really considered acceptable for SEO?
  19. □ Should you really optimize Core Web Vitals to rank at the top?
  20. □ Is manipulating the back button harmful to your SEO strategy?
📅
Official statement from (5 years ago)
TL;DR

Internal anchor links have no negative impact on SEO. They improve content accessibility for users, which is generally beneficial. Use them freely to enhance navigation.

❓ Frequently Asked Questions

Les liens d'ancrage affectent-ils le SEO ?
Non, ils n'ont pas d'impact négatif direct sur le SEO, mais améliorent l'expérience utilisateur.
Les liens d'ancrage peuvent-ils influencer la structure du site ?
Oui, ils peuvent faciliter la navigation sur des pages longues, mais ne doivent pas remplacer une bonne structure de lien interne.
Est-il possible d'abuser des liens d'ancrage ?
Oui, une surutilisation peut nuire à l'expérience utilisateur si elle rend la page confuse.
🏷 Related Topics
Domain Age & History Content JavaScript & Technical SEO Links & Backlinks

🎥 From the same video 20

Other SEO insights extracted from this same Google Search Central video · published on 28/08/2021

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