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Official statement

Adding anchor links at the top of the page to navigate downwards does not have a negative impact from an SEO perspective. It makes content more accessible to users, which is a positive thing.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 28/08/2021 ✂ 21 statements
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Other statements from this video 20
  1. Is it true that GA4 makes verification in Search Console more complicated?
  2. Is it true that Google only crawls from a single location?
  3. How does window.history.pushState affect SEO indexing?
  4. Pagination or Infinite Scroll: Which One Should You Optimize for SEO?
  5. Does preserving old content really affect your SEO?
  6. How can new websites outperform the competition by focusing on long-tail keywords?
  7. Is it true that large-scale guest posts are problematic for SEO?
  8. Should you really use nofollow for promotional links in SEO?
  9. Are title tags still essential for SEO success?
  10. Is it true that Google won’t allow a meta tag to prevent title rewrites?
  11. Are you really adding SEO value by linking to the same page twice?
  12. Does the meta description really influence SEO results?
  13. Why does Google consider platform issues as site problems?
  14. Why doesn’t hreflang affect your SEO?
  15. Do blocked pages by robots.txt really impact your site's overall SEO quality?
  16. Should you still optimize Core Web Vitals once they're in the green?
  17. Do old 404 errors still influence your SEO rankings?
  18. Are post-interaction interstitials really considered acceptable for SEO?
  19. Should you really optimize Core Web Vitals to rank at the top?
  20. Is manipulating the back button harmful to your SEO strategy?
📅
Official statement from (4 years ago)
TL;DR

Internal anchor links have no negative impact on SEO. They improve content accessibility for users, which is generally beneficial. Use them freely to enhance navigation.

❓ Frequently Asked Questions

Les liens d'ancrage affectent-ils le SEO ?
Non, ils n'ont pas d'impact négatif direct sur le SEO, mais améliorent l'expérience utilisateur.
Les liens d'ancrage peuvent-ils influencer la structure du site ?
Oui, ils peuvent faciliter la navigation sur des pages longues, mais ne doivent pas remplacer une bonne structure de lien interne.
Est-il possible d'abuser des liens d'ancrage ?
Oui, une surutilisation peut nuire à l'expérience utilisateur si elle rend la page confuse.
🏷 Related Topics
Domain Age & History Content JavaScript & Technical SEO Links & Backlinks

🎥 From the same video 20

Other SEO insights extracted from this same Google Search Central video · published on 28/08/2021

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