Official statement
Interstitials displayed AFTER leaving a page (post-interstitials) are not subject to SEO penalties. Only interstitials shown when arriving from search results (pre-interstitials) are an issue.
52:31
Other statements from this video 24 ▾
- 7:09 Why doesn't Google talk about ranking during Office Hours?
- 7:09 Does Google really use Custom Search data to affect SEO rankings?
- 9:37 Why do Search Console and PSI show different results?
- 9:37 Why should you prioritize Search Console data for Core Web Vitals?
- 15:28 Why does the indexing time for structured data vary so much?
- 17:49 Do 4xx errors really sabotage your crawl budget?
- 17:49 How can you effectively use the robots.txt file to manage Googlebot's crawling?
- 20:08 Should you really disavow all spam backlinks?
- 22:22 Does the Page Experience Update really have no impact on Core Web Vitals metrics?
- 22:22 How does the change in CLS calculation affect your SEO strategy?
- 24:21 Is it really necessary to manually submit your pages to Google for indexing?
- 24:21 Why does Google keep its manual indexing quotas a secret?
- 28:08 Why are Google’s indexing delays getting longer for certain websites?
- 28:08 Why should originality take precedence over mere SEO improvements?
- 33:12 Why is it essential to list multiple authors in structured data for SEO?
- 33:33 How does content quality truly affect SEO indexing?
- 36:24 Why does Google change your titles in search results?
- 46:06 How does Google actually calculate average position based on the type of result?
- 48:06 How does Google determine the best description for each search query?
- 49:06 What happens when you remove a URL from Google—can it still be reindexed?
- 49:49 Why are external URL parameters beyond our control in SEO?
- 50:48 How can using 'dateModified' enhance your structured data strategy?
- 52:31 Do AdSense interstitials really impact your SEO?
- 54:14 Should you consider using a CDN like Cloudflare for your SEO strategy?
Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Are POST requests really eating up your crawl budget?
View statement →
TL;DR
Google states that only interstitials displayed upon arriving from search results are problematic. Post-interstitials are not penalized in terms of SEO. This clarifies the impact on user experience after navigation.
❓ Frequently Asked Questions
Les post-interstitials peuvent-ils impacter négativement d'autres aspects SEO ?
Indirectement, oui. Si la navigation devient perturbante, l'expérience utilisateur peut en souffrir, influant sur le SEO global.
Existe-t-il des alternatives aux interstitiels potentiellement pénalisants ?
Oui, des bannières ou pop-ups légères peuvent être envisagées, à condition qu'elles ne gênent pas la lecture initiale.
Comment m'assurer que mes interstitiels ne nuisent pas à mon SEO ?
Testez des différents scénarios utilisateurs, mesurez l'impact sur l'expérience utilisateur et ajustez selon les guidelines de Google.
🎥 From the same video 24
Other SEO insights extracted from this same Google Search Central video · published on 21/10/2021
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