Official statement
The average position in Search Console is calculated differently depending on the type of result: traditional organic links reflect their actual position, AMP carousels are all counted at the carousel position, and Knowledge Panels are counted as position 6.
46:06
Other statements from this video 24 ▾
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Official statement from
(4 years ago)
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Why doesn't Google Search Console's average position reflect a theoretical ranki...
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TL;DR
The average position in Google Search Console varies based on the type of result: organic, AMP, or Knowledge Panel. This can influence how you interpret your SEO data.
❓ Frequently Asked Questions
Pourquoi les carrousels AMP ont-ils une position unique ?
Les carrousels permettent une navigation horizontale, rendant complexe l'évaluation individuelle de chaque élément.
La position 6 pour les Knowledge Panels est-elle toujours valide ?
Oui, Google fixe cette position pour standardiser sa lecture, mais elle ne reflète pas nécessairement la visibilité.
Doit-on revoir notre stratégie SEO basée sur ces positions moyennes ?
Absolument, car elles fournissent une compréhension plus claire des performances variées de vos résultats.
🎥 From the same video 24
Other SEO insights extracted from this same Google Search Central video · published on 21/10/2021
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