Official statement
Data from the Custom Search tool (custom search integrated on websites) is not used to influence the ranking in traditional Google search results.
7:09
Other statements from this video 24 ▾
- 7:09 Why doesn't Google talk about ranking during Office Hours?
- 9:37 Why do Search Console and PSI show different results?
- 9:37 Why should you prioritize Search Console data for Core Web Vitals?
- 15:28 Why does the indexing time for structured data vary so much?
- 17:49 Do 4xx errors really sabotage your crawl budget?
- 17:49 How can you effectively use the robots.txt file to manage Googlebot's crawling?
- 20:08 Should you really disavow all spam backlinks?
- 22:22 Does the Page Experience Update really have no impact on Core Web Vitals metrics?
- 22:22 How does the change in CLS calculation affect your SEO strategy?
- 24:21 Is it really necessary to manually submit your pages to Google for indexing?
- 24:21 Why does Google keep its manual indexing quotas a secret?
- 28:08 Why are Google’s indexing delays getting longer for certain websites?
- 28:08 Why should originality take precedence over mere SEO improvements?
- 33:12 Why is it essential to list multiple authors in structured data for SEO?
- 33:33 How does content quality truly affect SEO indexing?
- 36:24 Why does Google change your titles in search results?
- 46:06 How does Google actually calculate average position based on the type of result?
- 48:06 How does Google determine the best description for each search query?
- 49:06 What happens when you remove a URL from Google—can it still be reindexed?
- 49:49 Why are external URL parameters beyond our control in SEO?
- 50:48 How can using 'dateModified' enhance your structured data strategy?
- 52:31 Are post-navigation interstitials really safe for SEO?
- 52:31 Do AdSense interstitials really impact your SEO?
- 54:14 Should you consider using a CDN like Cloudflare for your SEO strategy?
Official statement from
(4 years ago)
TL;DR
Google states that Custom Search data does not affect rankings in traditional search results. For SEO professionals, this means that Custom Search is not a lever to pull to influence main ranking.
❓ Frequently Asked Questions
Peut-on utiliser Custom Search pour déterminer des tendances SEO ?
Non, les données de Custom Search ne sont pas utilisées pour le ranking, elles ne reflètent donc pas de tendances SEO directes.
Vaut-il mieux investir dans d'autres outils SEO ?
Oui, les outils qui analysent le netlinking et le contenu seront plus impactants pour le SEO.
🎥 From the same video 24
Other SEO insights extracted from this same Google Search Central video · published on 21/10/2021
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