Official statement
Instead of creating slightly better content than competitors in a saturated field, it is preferable to develop truly original and unique content with a different approach. Originality outweighs marginal improvement.
28:08
Other statements from this video 24 ▾
- 7:09 Why doesn't Google talk about ranking during Office Hours?
- 7:09 Does Google really use Custom Search data to affect SEO rankings?
- 9:37 Why do Search Console and PSI show different results?
- 9:37 Why should you prioritize Search Console data for Core Web Vitals?
- 15:28 Why does the indexing time for structured data vary so much?
- 17:49 Do 4xx errors really sabotage your crawl budget?
- 17:49 How can you effectively use the robots.txt file to manage Googlebot's crawling?
- 20:08 Should you really disavow all spam backlinks?
- 22:22 Does the Page Experience Update really have no impact on Core Web Vitals metrics?
- 22:22 How does the change in CLS calculation affect your SEO strategy?
- 24:21 Is it really necessary to manually submit your pages to Google for indexing?
- 24:21 Why does Google keep its manual indexing quotas a secret?
- 28:08 Why are Google’s indexing delays getting longer for certain websites?
- 33:12 Why is it essential to list multiple authors in structured data for SEO?
- 33:33 How does content quality truly affect SEO indexing?
- 36:24 Why does Google change your titles in search results?
- 46:06 How does Google actually calculate average position based on the type of result?
- 48:06 How does Google determine the best description for each search query?
- 49:06 What happens when you remove a URL from Google—can it still be reindexed?
- 49:49 Why are external URL parameters beyond our control in SEO?
- 50:48 How can using 'dateModified' enhance your structured data strategy?
- 52:31 Are post-navigation interstitials really safe for SEO?
- 52:31 Do AdSense interstitials really impact your SEO?
- 54:14 Should you consider using a CDN like Cloudflare for your SEO strategy?
Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Is Originality Becoming Google's Top-Ranking Factor in 2025?
View statement →
TL;DR
Google prioritizes original and unique content over marginal enhancements to existing material. This shifts the SEO strategy, requiring new creations instead of minor optimizations.
❓ Frequently Asked Questions
L'originalité est-elle vraiment suffisante pour bien se positionner ?
Elle est essentielle mais doit être couplée à la qualité et pertinence du contenu.
Comment Google mesure-t-il l'originalité ?
Google utilise des algorithmes capables de détecter la qualité et la nouvelle valeur ajoutée d'un contenu.
Est-ce que cette approche concerne toutes les industries ?
Sur la majorité, mais à nuancer selon la saturation du marché.
🎥 From the same video 24
Other SEO insights extracted from this same Google Search Central video · published on 21/10/2021
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