Official statement
Since August-September 2021, Google has modified the way titles (title tags) are rewritten in search results. Improvements have been made based on feedback. A dedicated forum exists to report problematic cases.
36:24
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Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Why does Google replace your titles and descriptions?
View statement →
TL;DR
Google has altered its method for rewriting titles in search results. This impacts how your pages are displayed. You can report any discrepancies through a dedicated forum.
❓ Frequently Asked Questions
Comment Google choisit-il de réécrire les titres ?
Google modifie les titres pour les rendre plus pertinents et compréhensibles selon ses algorithmes.
Y a-t-il un moyen d'empêcher Google de réécrire mes titres ?
Non, mais vous pouvez optimiser vos titres pour qu'ils soient clairs et pertinents, et ainsi limiter le risque de réécriture.
Pourquoi mes titres optimisés changent-ils ?
Google vise à améliorer l'expérience utilisateur, mais certaines modifications peuvent être arbitraires ou inappropriées.
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