What does Google say about SEO? /
John Mueller is one of Google's most active spokespeople on search engine optimization topics. As a Search Advocate, he regularly answers the SEO community's questions during Google Search Central sessions and on social media. His statements are a prime source of information for understanding how Google Search works and the best practices to follow.
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★★ Could reporting problematic content on Twitter actually enhance your SEO?
If something is highly problematic (objectively incorrect, misleading, offensive, or inappropriate), it might be helpful to report it to the public Google accounts on social media like Twitter for a s...
Jul 27, 2021 ⚡ Analysis available
★★ How does Google prioritize SEO issues based on urgency?
Google prioritizes reported issues in various ways. Some things need to be addressed as soon as possible, while others can wait until Google works on a specific part of its systems again....
Jul 27, 2021 ⚡ Analysis available
★★★ How can the Google Feedback link change the way you approach SEO?
The most straightforward way to give feedback on search is to use the Feedback link at the bottom of search result pages. This feedback goes directly to a Google team for review, organization, and pri...
Jul 27, 2021 ⚡ Analysis available
★★★ Does Dedicated Hosting Really Improve Your SEO?
John Mueller indicated in a video that having your site hosted on a dedicated server (non-shared) had no impact in terms of SEO. And he added that, conversely, "using shared hosting is perfectly accep...
Jul 27, 2021 ⚡ Analysis available
★★★ How do global algorithm adjustments affect your SEO?
Google's objective is generally to improve the algorithms that assemble search results as a whole, rather than adjusting things for individual queries. This process can take time but ultimately enhanc...
Jul 27, 2021 ⚡ Analysis available
★★★ How Can You Effectively Report an SEO Issue to Google?
When reporting an issue, it is crucial to facilitate the recognition of the scale and scope of the problem. Provide at least one common query that many users might use, highlighting the issue as clear...
Jul 27, 2021 ⚡ Analysis available
★★ How Can Listening to Users Transform Your SEO Strategy?
Any website that cares about its users in the long run should monitor feedback and work on improvements over time. Users can help identify problems early on and guide towards new opportunities....
Jul 27, 2021 ⚡ Analysis available
★★★ Can Core Updates Make Your PAA and Featured Snippet Rankings Disappear?
John Mueller explained during a webmaster hangout that Google's "core updates" could impact the frequency of PAA (People Also Ask) appearances in the SERPs. Sometimes they may appear more often follow...
Jul 27, 2021 ⚡ Analysis available
★★ How can the Google Search Help Forum enhance your SEO audits?
There is a community help forum for Google Search where you can submit issues for experts to verify. Experts can escalate discussions to Google if necessary....
Jul 27, 2021 ⚡ Analysis available
★★ How does Google prioritize user feedback for SEO?
Google Search receives an enormous amount of user feedback. It can sometimes be challenging to prioritize them. It's more about identifying critical areas for improvement and concentrating on those....
Jul 27, 2021 ⚡ Analysis available
★★★ Does Google really adjust individual search results by hand?
In practice, it doesn't make sense to manually adjust search results. The web is enormous and constantly evolving, and users are asking new questions every day....
Jul 27, 2021 ⚡ Analysis available
★★ Is it true that Google ignores certain lang attributes in your templates?
Copied-pasted or automatically installed templates often contain incorrectly predefined lang attributes (e.g., lang='en' on a French site). As a result, Google ignores this attribute and relies on the...
Jul 23, 2021 ⚡ Analysis available
★★ Do Dashes in Domain Names Really Affect SEO?
Having one or more dashes in a domain name does not impact SEO. No Google algorithm specifically targets dashes. Adding keywords in the domain is overrated - the overall quality of the site matters mu...
Jul 23, 2021 ⚡ Analysis available
★★★ Is it true that the HTML lang attribute doesn’t matter for SEO?
The lang attribute in HTML is not used by Google for ranking purposes. Google determines the primary language of a page by analyzing its actual content. Nevertheless, this attribute is important for a...
Jul 23, 2021 ⚡ Analysis available
★★ What’s the relationship between Core Web Vitals and soft 404 errors in SEO?
Failures in Core Web Vitals (notably Cumulative Layout Shift) have no connection to the classification of a page as a soft 404. They are two entirely distinct systems....
Jul 23, 2021 ⚡ Analysis available
★★★ How should you configure canonical tags for multilingual websites?
For international sites with different language versions, each version constitutes unique content. Each page should have its own canonical tag pointing to itself, even if the content is translated. Th...
Jul 23, 2021 ⚡ Analysis available
★★★ Should you really worry about negative SEO?
<p>In 99% of cases, no action is needed when facing negative SEO. Google's systems are accustomed to this kind of behavior and automatically ignore bad backlinks. The disavow file is only useful if it...
Jul 23, 2021 ⚡ Analysis available
★★★ How does Google My Business enhance your local SEO efforts?
For local services or businesses, having a strong and complete Google My Business profile is crucial. It facilitates visibility in local results and 'near me' queries, often more effectively than trad...
Jul 23, 2021 ⚡ Analysis available
★★★ Does translated content really count as unique by Google?
Even if the source content is identical, once translated into another language, Google considers it as unique content. Therefore, each language version must have its own canonical....
Jul 23, 2021 ⚡ Analysis available
★★ Is it true that migrating your domain for keywords could backfire on your SEO efforts?
Migrating to a new domain just for the sake of adding keywords generally creates more problems (migration complexity) than potential benefits. The domain name is not a strong ranking factor....
Jul 23, 2021 ⚡ Analysis available
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