What does Google say about SEO? /

Official statement

Including Google My Business reviews in schema markup on your site goes against Google's policies regarding structured data for reviews. Reviews must be collected directly from the website to be properly marked up.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 20/08/2021 ✂ 18 statements
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  12. How can you avoid the negative impacts of network caching on your SEO tests?
  13. Could having too many language versions actually weaken your SEO performance?
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📅
Official statement from (4 years ago)
TL;DR

Incorporating Google My Business reviews into schema markup violates Google's rules. Reviews must come directly from the website to ensure compliance.

❓ Frequently Asked Questions

Les avis Facebook peuvent-ils être utilisés dans le schema ?
Non, les avis doivent provenir de sources internes pour être conformes.
Comment Google detecte-t-il les violations de schema ?
Google utilise des algorithmes d'analyse, mais les détails précis de détection restent en grande partie inconnus.
Les avis recueillis par email sont-ils acceptables ?
Oui, tant qu'ils sont intégrés et collectés directement sur votre site.
🏷 Related Topics
Domain Age & History Structured Data AI & SEO Local Search

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