Official statement
Other statements from this video 17 ▾
- □ Why do some high-quality pages fail to attract traffic?
- □ How does the canonical tag lead to your content vanishing from the index?
- □ How does Google's new removal tool transform your SEO strategy?
- □ Should you choose robots.txt or noindex for your important pages?
- □ Do temporarily removed pages really influence the overall SEO quality of a website?
- □ Should you worry about media attachment pages for SEO?
- □ How does combining similar content really strengthen your SEO pages?
- □ Is it true that you can't use Google My Business reviews in schema?
- □ Does Server Response Time in Search Console Really Impact Your SEO Rankings?
- □ How do content silos truly impact your SEO?
- □ Should you focus on concentrated traffic or dispersed traffic for SEO?
- □ How can you avoid the negative impacts of network caching on your SEO tests?
- □ Could having too many language versions actually weaken your SEO performance?
- □ How does the disavow file truly impact your link profile?
- □ Are Session Interstitials Really Impact-Free for SEO?
- □ Why does Google prioritize field data over lab data for SEO?
- □ Why is it essential to separate UGC on subdomains for effective SEO?
Links pointing to noindex pages eventually lose their value when the noindex status becomes permanent. Initially, they pass link signals, but over time, these signals fade away. Be cautious about which pages to set as noindex.
What you need to understand
Do links to a noindex page retain their value?
Google indicates that links pointing to a noindex page retain their value only at the start. Over time, once the noindex status is established as permanent, that value disappears. This means that choosing to make a page noindex can have a potential impact on SEO value transfer through links.
- The immediate effect is a partial value transfer.
- The persistence of the noindex state leads to a complete loss of link value.
Why does Google eventually ignore links to noindex pages?
The noindex is a signal to Google that a page should not be included in its indexes. When a page remains in noindex for an extended period, Google stops paying attention to the signals it generates, including those from incoming links. The exact duration before this occurs remains unclear.
SEO Expert opinion
Is this statement consistent with observed practices?
It is often noted that links to noindex pages do not transmit as much power as those to indexed pages. However, this statement [To be verified] as Google remains vague on the temporal specifics of this phenomenon.
What nuances can be added to this statement?
It seems that links may lose their value more quickly if the page remains noindex. Still, without concrete data, this claim must be tested in real situations, as each site has its own particularities.
Are there exceptions to this rule?
In some cases, noindex pages may continue to generate traffic or be useful for other reasons, such as informing users or guiding the customer journey. Ensuring that these pages are not crucial for SEO remains essential.
Practical impact and recommendations
What concrete steps can be taken to avoid mistakes?
Think carefully about the impact of noindexing a page before acting. Make sure that important pages for SEO are not set to noindex, thus reducing the effectiveness of backlinks.
- Regularly check the status of noindex pages.
- Evaluate the role of noindex pages in your overall SEO strategy.
- Monitor the evolution of link juice on classified pages.
- Use monitoring tools to keep an eye on link value.
❓ Frequently Asked Questions
Combien de temps une page noindex peut-elle transmettre de la valeur de lien ?
Peut-on reverser l'effet d'un noindex ?
Pourquoi certains sites gardent-ils des pages en noindex ?
🎥 From the same video 17
Other SEO insights extracted from this same Google Search Central video · published on 20/08/2021
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