What does Google say about SEO? /

Official statement

To bypass network caching issues when testing with PageSpeed Insights, adding a random parameter after the URL (e.g., ?123) generally forces intermediate servers to fetch the most recent version of the page.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 20/08/2021 ✂ 18 statements
Watch on YouTube →
Other statements from this video 17
  1. Why do some high-quality pages fail to attract traffic?
  2. How does the canonical tag lead to your content vanishing from the index?
  3. How does Google's new removal tool transform your SEO strategy?
  4. Should you choose robots.txt or noindex for your important pages?
  5. Do temporarily removed pages really influence the overall SEO quality of a website?
  6. Is it true that links to a noindex page can lose their SEO value?
  7. Should you worry about media attachment pages for SEO?
  8. How does combining similar content really strengthen your SEO pages?
  9. Is it true that you can't use Google My Business reviews in schema?
  10. Does Server Response Time in Search Console Really Impact Your SEO Rankings?
  11. How do content silos truly impact your SEO?
  12. Should you focus on concentrated traffic or dispersed traffic for SEO?
  13. Could having too many language versions actually weaken your SEO performance?
  14. How does the disavow file truly impact your link profile?
  15. Are Session Interstitials Really Impact-Free for SEO?
  16. Why does Google prioritize field data over lab data for SEO?
  17. Why is it essential to separate UGC on subdomains for effective SEO?
📅
Official statement from (4 years ago)
TL;DR

Adding a random parameter to the URL bypasses network caching, allowing for more reliable SEO tests with PageSpeed Insights. A simple technique to ensure servers deliver the current version of the page.

❓ Frequently Asked Questions

Les paramètres URL affectent-ils le SEO hors tests ?
En tests ciblés, non. Dans d'autres contextes, ils pourraient influencer le crawling et l'indexation.
Cette méthode est-elle applicable à tous les sites web ?
Oui, mais toujours à tester et adapter selon les spécificités de votre infrastructure.
Est-ce que ça impacte la vitesse de chargement ?
Non, l'influence sur le SEO concerne surtout la précision des tests.
🏷 Related Topics
Domain Age & History AI & SEO Domain Name Web Performance

🎥 From the same video 17

Other SEO insights extracted from this same Google Search Central video · published on 20/08/2021

🎥 Watch the full video on YouTube →

Related statements

💬 Comments (0)

Be the first to comment.

2000 characters remaining
🔔

Get real-time analysis of the latest Google SEO declarations

Be the first to know every time a new official Google statement drops — with full expert analysis.

No spam. Unsubscribe in one click.