Official statement
To bypass network caching issues when testing with PageSpeed Insights, adding a random parameter after the URL (e.g., ?123) generally forces intermediate servers to fetch the most recent version of the page.
Other statements from this video 17 ▾
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- □ Could having too many language versions actually weaken your SEO performance?
- □ How does the disavow file truly impact your link profile?
- □ Are Session Interstitials Really Impact-Free for SEO?
- □ Why does Google prioritize field data over lab data for SEO?
- □ Why is it essential to separate UGC on subdomains for effective SEO?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Why Does Google Search Console Show Poor LCP When Your Pages Seem Fast?
View statement →
TL;DR
Adding a random parameter to the URL bypasses network caching, allowing for more reliable SEO tests with PageSpeed Insights. A simple technique to ensure servers deliver the current version of the page.
❓ Frequently Asked Questions
Les paramètres URL affectent-ils le SEO hors tests ?
En tests ciblés, non. Dans d'autres contextes, ils pourraient influencer le crawling et l'indexation.
Cette méthode est-elle applicable à tous les sites web ?
Oui, mais toujours à tester et adapter selon les spécificités de votre infrastructure.
Est-ce que ça impacte la vitesse de chargement ?
Non, l'influence sur le SEO concerne surtout la précision des tests.
🎥 From the same video 17
Other SEO insights extracted from this same Google Search Central video · published on 20/08/2021
🎥 Watch the full video on YouTube →
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