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Official statement

Intrusive interstitials are a ranking factor only at the moment the user arrives on the site. Interstitials shown during the session (e.g., between levels of a game) do not present an SEO problem and remain a choice between the site and the user.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 20/08/2021 ✂ 18 statements
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✂ Other statements from this video 17 ▾
  1. □ Why do some high-quality pages fail to attract traffic?
  2. □ How does the canonical tag lead to your content vanishing from the index?
  3. □ How does Google's new removal tool transform your SEO strategy?
  4. □ Should you choose robots.txt or noindex for your important pages?
  5. □ Do temporarily removed pages really influence the overall SEO quality of a website?
  6. □ Is it true that links to a noindex page can lose their SEO value?
  7. □ Should you worry about media attachment pages for SEO?
  8. □ How does combining similar content really strengthen your SEO pages?
  9. □ Is it true that you can't use Google My Business reviews in schema?
  10. □ Does Server Response Time in Search Console Really Impact Your SEO Rankings?
  11. □ How do content silos truly impact your SEO?
  12. □ Should you focus on concentrated traffic or dispersed traffic for SEO?
  13. □ How can you avoid the negative impacts of network caching on your SEO tests?
  14. □ Could having too many language versions actually weaken your SEO performance?
  15. □ How does the disavow file truly impact your link profile?
  16. □ Why does Google prioritize field data over lab data for SEO?
  17. □ Why is it essential to separate UGC on subdomains for effective SEO?
📅
Official statement from (5 years ago)
TL;DR

Intrusive interstitials only affect rankings when users first arrive on the site. Those displayed during the session pose no SEO issues according to Google. It's a decision to be made between the developer and the user.

❓ Frequently Asked Questions

Les interstitiels pendant la session peuvent-ils créer des problèmes SEO ?
Non, Google spécifie que ces interstitiels n'affectent pas le classement une fois l'utilisateur sur le site.
Que recommande Google pour les interstitiels à l'arrivée ?
Minimiser leur utilisation, car ils impactent le SEO lors de l'arrivée sur le site.
Les interstitiels affectent-ils l'expérience utilisateur ?
Oui, leur surutilisation peut gêner les utilisateurs même si elle n'impacte pas le SEO.
🏷 Related Topics

🎥 From the same video 17

Other SEO insights extracted from this same Google Search Central video · published on 20/08/2021

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