John Mueller

★★ Does AMP really enhance your site's speed without hurting SEO performance?

Using AMP is a great way to achieve a speed boost without significant work. There are no consistent reports showing that AMP degrades a site's performance, unless the integration is faulty....

Aug 06, 2021 ⚡ Analysis available

★★ Is it true that your site can't be manually reassessed for quality?

There is no technical action that can manually trigger a quality reassessment of your site. Google's systems continuously reevaluate the content. A major restructuring (like changing CMS or URLs) natu...

Aug 06, 2021 ⚡ Analysis available

★★★ What makes your pages remain invisible on Google?

If your pages take more than two weeks to be indexed, it is generally due to technical issues (difficult crawling) or quality issues (content that is not interesting to Google). Assess whether your si...

Aug 06, 2021 ⚡ Analysis available

★★★ Does the number of reviews truly impact your SEO?

Google does not use the number of customers or reviews to rank sites in classic web search. This information may be displayed in rich results, but it is not a ranking factor for web search....

Aug 06, 2021 ⚡ Analysis available

★★★ Should core updates be considered in isolation for SEO?

Google's core updates affect different parts of the ranking system. If you notice a change during one core update, it does not mean you will systematically see a change during the next one. They are n...

Aug 06, 2021 ⚡ Analysis available

★★ Why should you leverage the Search Console API for large SEO sites?

For very large websites, use the Search Console API to extract complete data and build your own dashboards. This allows you to bypass the limitations of the tables in the interface....

Aug 06, 2021 ⚡ Analysis available

★★★ Why should very large sites rethink their use of Search Console?

Search Console limits the number of unique data entries per day for performance reasons. For large sites with numerous URLs, queries, or unique features, use specific properties (subdomains) rather th...

Aug 06, 2021 ⚡ Analysis available

★★★ How does Google really determine the publication dates of a page?

Google uses multiple factors to determine the relevant dates of a page, not just metadata. Visual changes need to be significant on the page. Dates must be consistent between metadata and visible cont...

Aug 06, 2021 ⚡ Analysis available

★★ How can you stand out in SEO within a saturated market?

In a highly competitive sector dominated by established brands, it is preferable to find a niche where you can become a leader before tackling generic queries. This is more of a business decision than...

Aug 06, 2021 ⚡ Analysis available

★★★ Why do certain brands fail to show up for generic search queries?

Google does not have a system that guarantees the display of specific brands for non-branded queries. The rare exception occurs when a brand becomes synonymous with a generic term, which Google consid...

Aug 06, 2021 ⚡ Analysis available

★★★ Why does brand traffic remain resilient against algorithm updates?

Building brand awareness generates stable search traffic that does not fluctuate with algorithm changes. Brand searches are nearly navigational: if users are searching for your brand, your site will a...

Aug 06, 2021 ⚡ Analysis available

★★ Does the way you spell really influence your SEO ranking?

Google does not have a classifier to distinguish between British English and American English. Choose your spelling based on your users, not for SEO. Google understands English content regardless of t...

Aug 06, 2021 ⚡ Analysis available

★★ Do omitted results really impact your SEO?

When you conduct a quoted search and your site appears in the omitted results, it does not indicate that Google sees your site as a duplicate. It is a technical behavior related to the type of query....

Aug 06, 2021 ⚡ Analysis available

★★★ Why should you care about content copies that don’t affect your SEO ranking?

Don't get caught up on all the sites that copy your content, but only on those that actually rank above you. The existence of copies isn’t necessarily a problem for your SEO....

Aug 06, 2021 ⚡ Analysis available

★★★ Does temporary deindexing really impact your SEO ranking?

If a legitimate site is temporarily deindexed for technical reasons (a few hours or days), it automatically corrects itself and is not held against the site in the long term....

Aug 06, 2021 ⚡ Analysis available

★★ Should You Tackle DMCA Complaints One URL at a Time for Better SEO?

For copyrighted duplicate content, the DMCA approach is the officially recommended method. It operates on a URL-by-URL basis. Google may suggest more scalable solutions for sites that regularly submit...

Aug 06, 2021 ⚡ Analysis available

★★★ How does Google identify the abusive use of expired domains?

Google has systems in place to detect expired domains and determine how to handle them. If you identify expired domains being used abusively (e.g., former government domains repurposed into health blo...

Aug 06, 2021 ⚡ Analysis available

★★★ Do Links from .edu Sites Really Carry More SEO Weight?

John Mueller indicated on Twitter that Google doesn't ignore links from .edu sites any more than from sites created on other extensions. It ignores spammy links regardless of the extension of the site...

Aug 02, 2021 ⚡ Analysis available

★★★ Should You Really Replace All Your Nofollow Links with the Sponsored Attribute?

Following last week's launch of the Link Spam Update and the announcements made on this occasion, John Mueller indicated that it was not necessary for affiliate links already in "nofollow" to switch t...

Aug 02, 2021 ⚡ Analysis available

★★★ How do global algorithm adjustments affect your SEO?

Google's objective is generally to improve the algorithms that assemble search results as a whole, rather than adjusting things for individual queries. This process can take time but ultimately enhanc...

Jul 27, 2021 ⚡ Analysis available