John Mueller

★★ Why doesn't Google diminish the power of generic keywords across all pages?

Having a generic keyword like 'flags' present on every page of a site (1000 pages) does not weaken the homepage's potential for that term. Google understands that this word applies to the entire site ...

Aug 20, 2021 ⚡ Analysis available

★★★ How does combining similar content really strengthen your SEO pages?

Instead of having multiple mediocre pages on similar topics that compete with each other, it’s better to create a single strong page that encompasses all variations. This is especially important in hi...

Aug 20, 2021 ⚡ Analysis available

★★★ Is it true that you can't use Google My Business reviews in schema?

Including Google My Business reviews in schema markup on your site goes against Google's policies regarding structured data for reviews. Reviews must be collected directly from the website to be prope...

Aug 20, 2021 ⚡ Analysis available

★★ Should you worry about media attachment pages for SEO?

The media attachment pages automatically generated by WordPress (an image with header/footer) are not considered problematic by Google. They do not negatively impact the overall quality of the site as...

Aug 20, 2021 ⚡ Analysis available

★★★ Why is it essential to separate UGC on subdomains for effective SEO?

For platforms hosting user-generated content, it is recommended to separate the clean editorial content on a distinct domain and isolate each user on subdomains. This helps Google evaluate quality ind...

Aug 20, 2021 ⚡ Analysis available

★★★ Why do some high-quality pages fail to attract traffic?

Pages that receive little traffic are not necessarily of poor quality. On certain sites, long-tail pages can be just as useful as main pages; they simply cater to a more niche audience. Google does no...

Aug 20, 2021 ⚡ Analysis available

★★★ How can you prevent soft 404 errors from 'no results' pages?

If a page shows 'no results found' at the top of the HTML (even if hidden by CSS), Google may interpret it as an empty page and generate a soft 404 error. This text should only appear during a real se...

Aug 20, 2021 ⚡ Analysis available

★★ Why Doesn't Google Index All of Your Pages?

For most websites, Google never indexes 100% of all the pages. There is always a certain proportion of pages that are not indexed, which is normal in the functioning of Google....

Aug 20, 2021 ⚡ Analysis available

★★ Why does Google take time to update URLs after migrating from AMP?

After migrating from AMP to non-AMP, it’s normal for AMP URLs to continue showing up in mobile results for 4 weeks or more. Google has learned a matching model between AMP and non-AMP versions that ta...

Aug 20, 2021 ⚡ Analysis available

★★ Is it true that Google's recent soft 404 adjustments could change your technical SEO game?

About a week ago, Google disabled a system that was generating too many soft 404s. The team is working to refine this system to better detect true empty pages, especially on internal search sites....

Aug 20, 2021 ⚡ Analysis available

★★ How can you avoid the negative impacts of network caching on your SEO tests?

To bypass network caching issues when testing with PageSpeed Insights, adding a random parameter after the URL (e.g., ?123) generally forces intermediate servers to fetch the most recent version of th...

Aug 20, 2021 ⚡ Analysis available

★★★ Why are banners often preferred over intrusive interstitials in SEO?

Instead of a full-screen pop-up, use a banner that does not cover all the main content. Banners are not considered intrusive interstitials and do not negatively affect Page Experience, provided that t...

Aug 20, 2021 ⚡ Analysis available

★★★ Is it necessary to change domains after removing a large amount of content?

When 75% of the content of a domain needs to be removed (with a 410 status), it's generally advisable to maintain the existing domain and clean up the content rather than migrate to a new domain. A do...

Aug 20, 2021 ⚡ Analysis available

★★★ Should you choose robots.txt or noindex for your important pages?

Blocking an important page with robots.txt may keep it in the results if it's the most relevant page (e.g., homepage). With noindex, it disappears entirely. For less important pages, robots.txt and no...

Aug 20, 2021 ⚡ Analysis available

★★★ Could having too many language versions actually weaken your SEO performance?

Creating numerous language or country versions of a website (e.g., 15 versions) dilutes the overall strength. Each version becomes individually weaker and may rank less effectively. It's essential to ...

Aug 20, 2021 ⚡ Analysis available

★★★ Are Session Interstitials Really Impact-Free for SEO?

Intrusive interstitials are a ranking factor only at the moment the user arrives on the site. Interstitials shown during the session (e.g., between levels of a game) do not present an SEO problem and ...

Aug 20, 2021 ⚡ Analysis available

★★★ Why does Google enforce strict rules on geo-blocking and crawling?

Googlebot must be treated like a user from the same region. If you block users from the U.S., you must also block Googlebot that crawls from the United States. This is a Google policy regarding cloaki...

Aug 20, 2021 ⚡ Analysis available

★★★ How does the canonical tag lead to your content vanishing from the index?

When a canonical tag is used to merge pages, Google only indexes the canonical page. The content of the non-canonical page completely disappears from the index and can no longer be found in search, ev...

Aug 20, 2021 ⚡ Analysis available

★★★ What could be causing your new pages to take so long to get indexed?

<p>If new WordPress pages take weeks to be indexed despite good technical accessibility, it usually signals insufficient overall site quality. Google isn't convinced about the overall quality and is h...

Aug 20, 2021 ⚡ Analysis available

★★★ Does Server Response Time in Search Console Really Impact Your SEO Rankings?

The server response time displayed in Search Console (crawled from the US) is not used for ranking purposes. Google employs Core Web Vitals based on actual user experiences to determine ranking speed ...

Aug 20, 2021 ⚡ Analysis available