Official statement
The effect of URL structure (dashes, underscores, descriptions) is so minimal that it's not worth making major modifications on an existing site. Changes create fluctuations for months for a final outcome that is the same. Keep a list for a future major redesign, or apply best practices only on a new site.
Other statements from this video 17 ▾
- □ How can you make your citation site stand out to boost your SEO?
- □ Should you choose subdomains or subdirectories for effective SEO geotargeting?
- □ Could New CSS Properties Be an Untapped SEO Opportunity?
- □ How do lead forms placed at the top of the page really impact your SEO?
- □ Does the placement of an image in an article really affect SEO?
- □ Is it true that nofollow is becoming just a hint for Google?
- □ How can you enhance your link building strategy without jeopardizing your website's ranking?
- □ Should you prioritize quality over quantity for multi-location sites?
- □ Do you really need to disavow affiliate links?
- □ Does the type of hosting really influence Google's crawling?
- □ Is it true that Google really doesn't differentiate between filter pages and categories?
- □ Why are your internal pages overshadowed by the homepage?
- □ How is passage ranking transforming our SEO approach for long pages?
- □ How can you thrive in an ultra-competitive SEO market?
- □ How can you ensure Google doesn't overlook your local sites due to duplicate content?
- □ How does Google view dynamic menus in terms of SEO?
- □ How can flexible sampling improve your SEO for restricted content?
Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Does internal linking really outperform URL structure for SEO?
View statement →
TL;DR
Google states that the impact of URL changes is minimal. Avoid massive overhauls. Maintain best practices for new projects.
❓ Frequently Asked Questions
Les tirets ou underscores dans l'URL, ça change quoi ?
L'impact est minime sur le SEO selon Google. Privilégiez ces aspects lors de la création de nouvelles pages.
Faut-il changer les URLs de mon site ?
Non, ce n'est pas conseillé pour des sites établis sauf dans le cadre d'une refonte totale.
Pourquoi éviter de modifier la structure d'URL existante ?
Les changements peuvent causer des fluctuations dans le classement sans bénéfice SEO tangible.
🎥 From the same video 17
Other SEO insights extracted from this same Google Search Central video · published on 10/09/2021
🎥 Watch the full video on YouTube →
💬 Comments (0)
Be the first to comment.