Official statement
A dynamic menu that changes according to content relevance or identified user journeys works well. For Google, the menu will be static (no cookies), but the links present will be understood normally. It's similar to related articles in blogs that dynamically link based on keywords. This helps users and provides more context to Google during crawling.
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Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Do Multiple Navigation Menus Actually Hurt Your Site's SEO?
View statement →
TL;DR
Google accepts user-relevance-based dynamic menus. For the search engine, these menus are perceived statically. This makes crawling easier and provides more context for bots.
❓ Frequently Asked Questions
Les menus dynamiques sont-ils bons pour le SEO ?
Oui, si bien implémentés, ils optimisent l'expérience utilisateur sans nuire à l'indexation.
Google voit-il les menus dynamiques ?
Oui, mais il les traite comme statiques, s'assurant que les liens sont accessibles.
Des cookies sont-ils nécessaires pour ces menus ?
Non, les menus ne doivent pas dépendre de cookies pour rester visibles aux crawlers.
🎥 From the same video 17
Other SEO insights extracted from this same Google Search Central video · published on 10/09/2021
🎥 Watch the full video on YouTube →
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