Official statement
For separate sites with the same content (e.g., elbow surgery in New York vs Houston), even on different domains, Google may consider 90% of the page as identical and only index one version. For competitive local queries, make sure the content is genuinely unique, not just rearranged blocks of text, otherwise Google might eliminate duplicates and only index a single page.
Other statements from this video 17 ▾
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Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Does the target attribute in links really have an impact on Google SEO rankings?
View statement →
TL;DR
Google may overlook multiple local sites if their content is identical. For local queries, the content must be truly unique. Focus on genuine originality.
❓ Frequently Asked Questions
Google pénalise-t-il automatiquement le contenu dupliqué ?
Non, mais il choisit généralement une version à indexer, ignorant les autres.
Puis-je avoir un site par ville avec le même texte ?
Si le texte est identique, l'un d'eux sera probablement ignoré.
Les différences mineures suffisent-elles à éviter la duplication ?
Non. Google nécessite des différences significatives, pas seulement quelques changements de mots.
🎥 From the same video 17
Other SEO insights extracted from this same Google Search Central video · published on 10/09/2021
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