Official statement
Sites that are solely based on citations are very competitive because they consist of short content and public domains that anyone can republish. There isn’t a simple trick to rank this type of site. It’s essential to truly differentiate rather than offer the same citations with just a different categorization.
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Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Is generic content quietly killing your SEO differentiation?
View statement →
TL;DR
Google states that citation sites struggle to differentiate themselves in SEO. Short content and public domains make competition fierce. Differentiation is crucial for ranking.
🎥 From the same video 17
Other SEO insights extracted from this same Google Search Central video · published on 10/09/2021
🎥 Watch the full video on YouTube →
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