Official statement
For multi-country geotargeting, it is essential to use subdomains or subdirectories for each country. Each must be added separately in Search Console. If you are using a generic domain (.com), you can set the geographical targeting individually. With a ccTLD (.fr, .uk), geotargeting cannot be changed.
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Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
CCTLD, subdomain or subdirectory: which structure for international geotargeting...
View statement →
TL;DR
To target different countries, use subdomains or subdirectories for each country in Search Console. With a generic domain, you can set specific targeting options. With a ccTLD, the targeting is fixed.
❓ Frequently Asked Questions
Quand utiliser un sous-domaine ?
Utilisez un sous-domaine si vous souhaitez gérer des sections de votre site de manière autonome, comme pour des langues ou marchés distincts.
Quels sont les avantages des sous-répertoires ?
Les sous-répertoires facilitent la gestion centralisée et bénéficient de l'autorité de domaine principale.
Pourquoi le géociblage avec un ccTLD est-il limité ?
Avec un ccTLD, le ciblage géographique est intrinsèquement lié au pays correspondant, restreignant toute autre personnalisation.
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