Official statement
It is essential to focus on writing for users, not for search engines. Google’s machine learning algorithms are evolving to understand natural text and the actual meaning conveyed by a piece of text, beyond mere keyword matching.
Other statements from this video 10 ▾
- □ How do Google's automated crawlers shape your SEO strategy?
- □ Why shouldn't you rely on robots.txt to protect your sensitive content?
- □ How can the robots.txt file help you optimize your site's crawl budget?
- □ Why Does Google Treat Social Media Links as Nofollow?
- □ How is Mobile-First Indexing Revolutionizing SEO?
- □ How Do Titles and Meta Descriptions Really Impact SEO Traffic?
- □ Is it true that Google can change site titles in the SERPs?
- □ Is it true that creating valuable content is the most powerful SEO factor?
- □ Should You Stop Chasing Every Google Algorithm Update?
- □ Does the age of a domain truly impact SEO?
Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Does Google really expect you to write 'naturally' to rank well?
View statement →
TL;DR
Google encourages writing for users, not search engines. Algorithms are increasingly capable of understanding natural text. Over-optimizing for keywords could therefore harm your SEO.
❓ Frequently Asked Questions
Comment éviter le bourrage de mots-clés ?
Assurez-vous que vos mots-clés s'insèrent naturellement et uniquement lorsque cela est pertinent pour le contexte.
Le contenu axé sur l'utilisateur est-il le seul facteur qui compte ?
Non, il doit être complété par des techniques SEO globales comme le maillage interne et la structure du site.
Cela signifie-t-il que les mots-clés sont obsolètes ?
Pas du tout. Les mots-clés restent importants mais doivent être utilisés de manière stratégique et non pas au détriment de la qualité du contenu.
🎥 From the same video 10
Other SEO insights extracted from this same Google Search Central video · published on 09/09/2021
🎥 Watch the full video on YouTube →
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