Official statement
The snippet shown in search results is not a ranking factor. However, it can assist users in deciding which result to click on, so it's worth verifying.
Other statements from this video 5 ▾
- □ How can you optimize snippets to boost your SEO?
- □ How does Google decide which search snippets to display?
- □ How does the data-nosnippet attribute affect your SEO strategy?
- □ Why does the data-nosnippet attribute take time to gain traction?
- □ Could hiding text in snippets actually enhance your SEO performance?
Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Does Your Page Really Need to Rank on Page One to Win a Featured Snippet?
View statement →
TL;DR
The snippet displayed by Google plays no role in page rankings. However, it does impact user choice. Check it to maximize organic traffic.
🎥 From the same video 5
Other SEO insights extracted from this same Google Search Central video · published on 26/08/2021
🎥 Watch the full video on YouTube →
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