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Official statement

Google has introduced the 'data-nosnippet' attribute, which allows you to specify text to be excluded from snippets. This attribute can be applied to specific HTML elements, and Google will then know not to display this text in the snippet.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 26/08/2021 ✂ 6 statements
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Other statements from this video 5
  1. Comment optimiser les snippets pour améliorer le SEO ?
  2. Comment Google choisit-il les snippets de recherche ?
  3. Pourquoi le snippet n'influence-t-il pas le classement ?
  4. Pourquoi l'attribut data-nosnippet prend-il du temps à se faire une place ?
  5. Pourquoi masquer du texte dans les snippets peut-il booster votre SEO ?
📅
Official statement from (4 years ago)
TL;DR

Google offers 'data-nosnippet' to exclude text from snippets. Optimize your search previews. Be mindful of the impact on the visibility of critical information.

Content Local Search

🎥 From the same video 5

Other SEO insights extracted from this same Google Search Central video · published on 26/08/2021

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