What does Google say about SEO? /
John Mueller is one of Google's most active spokespeople on search engine optimization topics. As a Search Advocate, he regularly answers the SEO community's questions during Google Search Central sessions and on social media. His statements are a prime source of information for understanding how Google Search works and the best practices to follow.
Quick SEO Quiz

Test your SEO knowledge in 5 questions

Less than a minute. Find out how much you really know about Google search.

🕒 ~1 min 🎯 5 questions
★★★ Is Google really refusing to index your pages even though they're crawled regularly and have no technical issues?
When a page is crawled multiple times but not indexed (excluding technical errors, noindex, or duplications), it's generally related to the perceived quality of the entire site or that specific sectio...
Mar 05, 2022 ⚡ Analysis available
★★ Does Google really keep crawling a sitemap after you remove it from Search Console?
When you remove a sitemap file from Search Console, Google retains it in its systems and will likely continue trying to re-crawl it for several months to ensure it hasn't become temporarily unavailabl...
Mar 05, 2022 ⚡ Analysis available
★★ Does Google really crawl all your sitemaps at the same pace?
Google does not crawl all sitemaps at the same time or in any specific order. For each individual sitemap file, Google determines its change frequency and value, then crawls each file at different rat...
Mar 05, 2022 ⚡ Analysis available
★★★ Does improving page speed really boost your rankings as fast as everyone claims?
A rapid ranking improvement after boosting page speed (from 30 to 45-50 on PageSpeed Insights) within a few days is probably not due to speed. Speed metrics are measured via the Chrome User Experience...
Mar 05, 2022 ⚡ Analysis available
★★★ Should you really rely on the schema.org validator to optimize your structured data?
The schema.org validator verifies general markup compliance according to schema.org requirements. Google Search Console's validator focuses specifically on what Google can extract and use in search re...
Mar 05, 2022 ⚡ Analysis available
★★ Do HTML5 <header> and <footer> tags really boost your SEO rankings?
In HTML5, you can use <header> and <footer> elements to semantically structure your page. Within these elements, you can have your own heading hierarchies. This allows for clean structure from a seman...
Mar 05, 2022 ⚡ Analysis available
★★ Do H2 tags in your footer actually hurt your SEO rankings?
Google can recognize common elements that repeat across all pages (like footers) and automatically de-emphasizes them for ranking purposes. Using H2 tags in the footer is not problematic. Google will ...
Mar 05, 2022 ⚡ Analysis available
★★★ Should you stop using the manual submission tool in Google Search Console?
Regularly using the 'Request indexing' function in Search Console is almost a sign that Google isn't yet convinced by your site. Even if you force indexation, there's no guarantee the page will appear...
Mar 05, 2022 ⚡ Analysis available
★★★ Should you update the same page or create a new URL every day for frequently refreshed content?
For daily updated content (like cryptocurrency prices), Google recommends maintaining the same URL and simply updating the existing content rather than creating a new page each day. This allows you to...
Mar 05, 2022 ⚡ Analysis available
★★★ Does Google really ignore language URL parameters without warning?
If Google detects that a URL parameter (like hl=language) frequently leads to identical content or invalid content, its systems can learn to ignore this parameter. It is important to ensure that each ...
Mar 05, 2022 ⚡ Analysis available
★★ Why does the schema.org validator contradict Google's tools?
The schema.org validator validates all the theoretical vocabulary of schema.org, while Google tools (Rich Results Test, Search Console) only validate the types of structured data that have a visible e...
Mar 05, 2022 ⚡ Analysis available
★★★ Can Core Web Vitals Really Tank Your Rankings by 48 Positions?
Page Experience, including Core Web Vitals, is a subtle ranking signal that helps differentiate between content of similar quality. It should not cause drastic changes in positioning. A page should no...
Mar 05, 2022 ⚡ Analysis available
★★★ Should you really be using canonicals on your filtered internal search pages?
For internal search results pages with different sorts and filters, it is recommended to define a main sort order and use rel=canonical on filtered or sorted variants to point to the main version. Thi...
Mar 05, 2022 ⚡ Analysis available
★★★ Why does Google insist that sitemaps should never be your only safety net?
Sitemaps should provide supplementary information about a site, but should not be the primary means of content discovery. Internal linking is essential. Google must be able to discover all content by ...
Mar 05, 2022 ⚡ Analysis available
★★★ Why do your images never appear in Google Images despite solid SEO performance?
For an image to be indexed in Google Images, it must have a stable URL. If the URL changes with each crawl (for example with session IDs), Google will never be able to properly index these images beca...
Mar 05, 2022 ⚡ Analysis available
★★ Can a handful of untagged affiliate links really escape Google penalties?
If the majority of affiliate links correctly use the rel='sponsored' or nofollow attribute, a few exceptions without these attributes won't cause problems. Google won't penalize a site having 900 well...
Mar 05, 2022 ⚡ Analysis available
★★★ Why does Google refuse to index some of your pages?
Google doesn't automatically index all pages from every website. The 'Discovered, not crawled' or 'Crawled, not indexed' status lasting several weeks doesn't necessarily indicate a technical problem, ...
Mar 05, 2022 ⚡ Analysis available
★★★ Is hidden text still a problem for SEO in 2024?
Hidden text is problematic only when it serves to deceive search engines about the true content of a page. Using hidden text for internal identifiers, accessibility, or legitimate technical needs is p...
Mar 05, 2022 ⚡ Analysis available
★★ Should you disable automatic links to boost your SEO performance?
Massively removing internally generated automatic links will probably have an impact on rankings, but it's impossible to predict whether that impact will be positive or negative. It's recommended to c...
Mar 05, 2022 ⚡ Analysis available
★★★ Are massive footer links really killing your site's context?
Having massive internal links in the footer where every page is linked to all other pages removes context and prevents Google from understanding the site structure and the relative importance of pages...
Mar 05, 2022 ⚡ Analysis available
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