John Mueller

★★ Can an invalid AMP page still be indexed by Google?

A page built entirely in AMP is treated as a normal HTML page. If it's AMP-valid, Google can use the AMP cache and AMP features in search. But even if it's AMP-invalid, it will still be indexed normal...

Mar 05, 2022 ⚡ Analysis available

★★★ Does Google really show you all the links that matter for your SEO in Search Console?

The links report in Search Console displays all known links to a site, whether important or not. This includes nofollow links, disavowed links, and links ignored by Google. The presence of a link in t...

Mar 05, 2022 ⚡ Analysis available

★★ Do links from a subdomain to the main domain carry less SEO value?

Google does not make a marked distinction between internal and external links concerning subdomains. A link from a subdomain blog to the main domain is simply considered a link from one page to anothe...

Mar 05, 2022 ⚡ Analysis available

★★★ How does Google actually count impressions and clicks within People Also Ask blocks?

When a user expands a People Also Ask section and a URL from your site appears, this counts as an impression in Search Console. If the user clicks, it counts as a click. The position displayed is that...

Mar 05, 2022 ⚡ Analysis available

★★★ Should You Reverse Pagination Order to Improve Crawling of Fresh Content?

John Mueller indicated on YouTube that when displaying paginated content, it's better to place the most recent items at the beginning rather than at the end, because otherwise, the bot may not crawl t...

Feb 28, 2022 ⚡ Analysis available

★★★ Is EAT Really a Ranking Factor in Google's Algorithm?

John Mueller indicated during the same hangout that EAT was primarily a concept used by Quality Raters to define the quality of a SERP. And that there was no "EAT score" as such entering directly into...

Feb 28, 2022 ⚡ Analysis available

★★★ How Does Google Use URL Structure to Identify a Website's Geographic Targeting?

John Mueller explained during a webmaster hangout that Google could use country indicators in URLs to obtain information about the geographic target of pages on a site. But that these indicators (/fr/...

Feb 28, 2022 ⚡ Analysis available

★★★ Does your server location really impact local search rankings?

The geographical location of your server is not used by Google for geo-targeting. To target users in a specific country, you must use either a country-code top-level domain (ccTLD) or the appropriate ...

Feb 23, 2022 ⚡ Analysis available

★★ Are Multi-Server CDNs Really Risk-Free for SEO?

Using servers in multiple different locations, as content delivery networks (CDNs) do, is an acceptable configuration for Google. Some hosting platforms may already be doing this automatically....

Feb 23, 2022 ⚡ Analysis available

★★★ Can server geographic distance really hurt your Page Experience ranking?

If the speed slowdown caused by the geographic distance of the server is significant, it can influence the site's speed and Page Experience ranking factor....

Feb 23, 2022 ⚡ Analysis available

★★ Does your server's geographic location really slow down your website's loading speed?

Significant geographic distances of your server can affect the website's loading speed for users. Due to physics and computer networking, it takes more time to reach a distant server....

Feb 23, 2022 ⚡ Analysis available

★★ Does hosting migration always slow down Google's crawl?

Crawl slowdown during a hosting change is independent of the type of change being made. Whether you switch to a local provider or relocate to another country, Google's behavior remains the same....

Feb 23, 2022 ⚡ Analysis available

★★★ Does Google really slow down crawling when you change hosting providers?

When you change hosting, Google's systems automatically slow down crawling as a precaution to avoid any issues. This slowdown is temporary: once the systems detect that increasing speed doesn't cause ...

Feb 23, 2022 ⚡ Analysis available

★★★ Do EMD (Exact Match Domain) Names Still Provide an SEO Advantage in 2024?

John Mueller indicated on Reddit that domain names containing keywords (known by the acronym EMD for Exact Match Domain) did not provide any specific SEO bonus, even if this domain name is contained i...

Feb 21, 2022 ⚡ Analysis available

★★★ Do Core Web Vitals Really Influence Your Pages' Indexing?

John Mueller explained during a webmaster hangout that having a good Core Web Vitals "score" (web performance, page loading time) didn't necessarily help a page get better indexed by the search engine...

Feb 21, 2022 ⚡ Analysis available

★★★ Should you worry if Google isn't crawling all your pages?

It is completely normal for Google not to crawl and index all pages on a website. The 'Discovered - currently not indexed' status can last indefinitely. For a new site with lots of content, this is ex...

Feb 18, 2022 ⚡ Analysis available

★★ Does internal linking really take effect instantly after Google recrawls your pages?

Internal linking changes are taken into account immediately as soon as Google recrawls and reindexes the affected pages. There is no additional artificial latency....

Feb 18, 2022 ⚡ Analysis available

★★★ Is internal linking really the most critical factor for SEO success?

Internal linking is one of the most important elements of a website. It's an excellent way to signal to Google what you consider important. Temporary links from your homepage help with fast crawling a...

Feb 18, 2022 ⚡ Analysis available

★★★ Can CTR really penalize the rest of your website?

A low click-through rate on certain pages (such as Web Stories) will not affect the ranking of the rest of the site. There is no negative reinforcement loop based on the site's overall CTR....

Feb 18, 2022 ⚡ Analysis available

★★★ Is the crawl rate parameter really a ceiling rather than something Google will try to maximize?

The crawl rate parameter in Search Console is a maximum not to be exceeded, not a target to achieve. It is useful for reducing crawl, not for increasing it....

Feb 18, 2022 ⚡ Analysis available