John Mueller

★★ Does Google Translate really hurt the SEO of your automatic translations?

Google prefers not to index content that has been automatically translated via translation APIs, as they are often of lower quality. It is better to allow users to choose to translate the content....

Nov 27, 2018 ⚡ Analysis available

★★ Is it really necessary to publish regularly to boost your Google rankings?

Blogging regularly does not automatically improve rankings. What matters is the relevance and freshness of the content in relation to what users are searching for at that time....

Nov 27, 2018 ⚡ Analysis available

★★ Should you show both the publication and last updated dates on your articles?

It is useful to show both the original publication date and the update date of articles, and to use structured data for this information....

Nov 27, 2018 ⚡ Analysis available

★★★ Do page titles really influence Google rankings?

Page titles are important for SEO because they are taken into account in rankings and are visible in search results. Changing a title can affect the ranking of the page....

Nov 27, 2018 ⚡ Analysis available

★★ Why has Google stopped communicating about core updates?

Google makes daily changes to its algorithm, including experiments. It is difficult to categorize updates as core since they often affect various aspects of ranking....

Nov 27, 2018 ⚡ Analysis available

★★ Why does Google keep some algorithm updates under wraps?

Google does not confirm all algorithm updates, except when they have a tangible impact on webmasters and actionable measures can be taken, such as page speed updates or mobile compatibility....

Nov 27, 2018 ⚡ Analysis available

★★★ Why does your site lose its rankings despite years of stability?

Ranking changes can occur for various reasons. Users expect to see the most relevant content, which can affect long-established sites if their content becomes less relevant....

Nov 27, 2018 ⚡ Analysis available

★★★ Do client-side redirects really kill your Google indexing?

Client-side redirects with URL parameters can complicate Google's indexing process and create duplicate content. It's better to simplify URLs to facilitate indexing and canonicalization....

Nov 27, 2018 ⚡ Analysis available

★★★ Can blocking IPs or proxies harm your site's SEO?

Google does not view IP or proxy blocking negatively as long as Googlebot can access the pages. However, it can harm user experience if you accidentally block legitimate users....

Nov 27, 2018 ⚡ Analysis available

★★★ Should You Abandon a Domain with a History of Spam or Hacking?

A webmaster asked John Mueller a question during a hangout about the historical value of a domain name that may have been used in the past for spam or hacking actions. Is there a reset - or something ...

Nov 26, 2018 ⚡ Analysis available

★★★ Why Does Google Crawl Your Pages But Still Refuse to Index Them?

In the new Search Console and its "Index Coverage" option, many pages are sometimes indicated as "Crawled - currently not indexed". Most of the time, these are pages that have not yet been indexed (th...

Nov 26, 2018 ⚡ Analysis available

★★★★ Does Buying Your Domain Name for 10 Years Actually Improve Your SEO?

John Mueller explained on Twitter for the 1,458th time 🙂 that the purchase duration or expiration date of a domain name with a registrar is not a relevance criterion taken into account by the search e...

Nov 26, 2018 ⚡ Analysis available

★★★ Do Business Accreditations and Certifications Actually Influence Google Rankings?

There are many organizations, particularly in the United States, that grant "accreditations" or scores to businesses based on numerous criteria. One of the most well-known is the BBB (Better Business ...

Nov 19, 2018 ⚡ Analysis available

★★★★ Does the Alt Attribute Really Matter for Classic Web Search Rankings?

John Mueller explained in a hangout that the Alt attribute of images plays a fairly minor role in optimizing a page for web search. Indeed, the words that this attribute contains will certainly alread...

Nov 19, 2018 ⚡ Analysis available

★★★ Should we really stop tracking every Google update?

Focus on high-quality sites that are relevant to users instead of tracking every minor Google algorithm update....

Nov 16, 2018 ⚡ Analysis available

★★★ Should you really keep seasonal pages live all year round?

Keep seasonal content pages active after the event to maintain their importance and avoid deleting them, which complicates future reindexing....

Nov 16, 2018 ⚡ Analysis available

★★★ Is automatically generated content doomed to disappear from Google's index?

Automatically generated content must be critically assessed as it may not provide added value to users and lead to low indexing....

Nov 16, 2018 ⚡ Analysis available

★★★ Should you really index your tag pages or set them to noindex?

Tag pages should be treated like any other page and evaluated based on their quality. If it is lacking, you can set them to noindex....

Nov 16, 2018 ⚡ Analysis available

★★★ Why does Google crawl your pages without ever indexing them?

Crawling does not always mean indexing. Google may decide that a page is not interesting enough to be indexed, even if it is known....

Nov 16, 2018 ⚡ Analysis available

★★★ Should you really monitor all your incoming links to protect your SEO?

In general, incoming links are beneficial. There is no need to review every link; use the disavow tool for low-quality links that you did not create yourself....

Nov 16, 2018 ⚡ Analysis available