John Mueller

★★★ How does Google actually differentiate duplicated content across multiple sites?

When multiple sites publish the same content, Google tries to choose which one to display by relying on various signals such as Page Rank and internal/external links. Canonical links must be correctly...

Dec 10, 2018 ⚡ Analysis available

★★★ Is it true that Google penalizes duplicate content?

Duplicate content within a site is not necessarily an issue as long as it provides value. When content is found elsewhere on the web, only one of these contents will be displayed in Google Search to a...

Dec 10, 2018 ⚡ Analysis available

★★★ Is it true that URLs blocked by robots.txt can still be indexed?

Google may not index certain URLs marked for exclusion in robots.txt files when they contain valuable data, such as live tickers in the case of sports news sites....

Dec 10, 2018 ⚡ Analysis available

★★★★ Do Keywords in URLs Really Impact Your Google Rankings?

John Mueller reminded us (once again) on Twitter that the presence of keywords in a URL has very little impact on SEO. Matt Cutts had also said the same thing back in the day....

Dec 10, 2018 ⚡ Analysis available

★★★ How Should You Structure Your FAQ to Leverage Question/Answer Structured Data?

Google launched structured data markup for "Question/Answer" type pages last week. The search engine took the opportunity to update its recommendations for this type of markup. An important piece of i...

Dec 10, 2018 ⚡ Analysis available

★★ Should You Create New Pages Every Year or Reuse the Same URL for Seasonal Content?

In a hangout with John Mueller, a question was raised regarding seasonal content that returns every year, such as Christmas offers, for example. Should you create new pages each time or update those f...

Dec 03, 2018 ⚡ Analysis available

★★★ How Does Google Actually Measure Trust When Ranking Your Website?

John Mueller confirmed in a hangout that Google uses a certain number of criteria (without specifying which ones) to evaluate the quality of a site as a whole, and therefore the quality of the content...

Dec 03, 2018 ⚡ Analysis available

★★ How can you outperform dominant competitors in SEO without exhausting yourself on ultra-competitive queries?

In the face of strong competition, consider focusing on specific variations or new questions that the dominant competitor has not yet covered, rather than directly competing on highly competitive quer...

Nov 30, 2018 ⚡ Analysis available

★★★ Does mobile-first indexing truly require strict parity between mobile and desktop?

To be ready for mobile-first indexing, ensure all content, including structured data, is consistent between the mobile and desktop versions. Responsive design sites just have to wait for the mobile-fi...

Nov 30, 2018 ⚡ Analysis available

★★★ Redirects or Canonicals: What’s the Real Difference for Category Transfers?

When a product category is moved to a new site, 301 redirects and canonical tags are similar in terms of signal transfer. However, one should expect a ranking reassessment for the new URLs....

Nov 30, 2018 ⚡ Analysis available

★★★ Should you use removal tools during a site migration?

When moving a site, use 301 redirects instead of removal tools, as the latter do not affect indexing and could remove pages before the new content is indexed....

Nov 30, 2018 ⚡ Analysis available

★★ Does Googlebot's crawling from the United States really hurt your loading speed?

Googlebot mainly crawls from IP addresses based in the United States, but the difference in loading speed due to this location is insignificant. Page speed is evaluated with both lab data and real use...

Nov 30, 2018 ⚡ Analysis available

★★★ Why do your JavaScript pages take weeks to get indexed?

Pages built exclusively with JavaScript can take longer to be rendered and indexed by Google. Pre-rendering or dynamic rendering can speed up this process by providing a static HTML version directly t...

Nov 30, 2018 ⚡ Analysis available

★★★ Should customer reviews in JavaScript be marked up with structured data?

Reviews embedded from third parties via JavaScript should not be marked with structured data as it would contradict Google's structured data guidelines....

Nov 30, 2018 ⚡ Analysis available

★★★ Do outbound links really improve your page rankings?

Adding links to external sites within content helps Google better understand the context, but it does not directly improve the page's ranking....

Nov 30, 2018 ⚡ Analysis available

★★★ Do Google Ads Quality Scores Really Affect Your Organic Ranking?

Google Ads quality scores are not related to SEO. They may provide insights on certain points to improve for landing pages, but do not influence their ranking in organic search....

Nov 30, 2018 ⚡ Analysis available

★★★ How can you manage age interstitials without blocking Google’s indexing?

For age interstitials that cannot be bypassed by Googlebot, use an HTML div or JavaScript overlay so that the underlying content is always visible for indexing....

Nov 30, 2018 ⚡ Analysis available

★★ Is voice search really a standalone ranking factor?

Voice search is currently not a distinct ranking factor. Well-structured websites understood by Google will appear in both voice search and traditional search....

Nov 30, 2018 ⚡ Analysis available

★★ Why is your Knowledge Panel showing incorrect data?

Inaccuracies in Google's Knowledge Panel may stem from inconsistencies between sources. Ensure that all information visible to Google, including that on Wikipedia, is correct and consistent with each ...

Nov 30, 2018 ⚡ Analysis available

★★★ Can you really aggregate third-party reviews on your site without risking a penalty?

It is acceptable to pull reviews from third parties, such as those from product pages, to summarize and display elsewhere as long as you adhere to Google's policies on structured data for rich review ...

Nov 30, 2018 ⚡ Analysis available