What does Google say about SEO? /
John Mueller is one of Google's most active spokespeople on search engine optimization topics. As a Search Advocate, he regularly answers the SEO community's questions during Google Search Central sessions and on social media. His statements are a prime source of information for understanding how Google Search works and the best practices to follow.
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★★ Why do your rankings and featured snippets consistently crash after publication?
Rankings and optimized snippets can fluctuate quickly after publication due to an initial evaluation from Google. It is crucial to maintain the overall quality and relevance of the site to achieve bet...
Dec 14, 2018 ⚡ Analysis available
★★ How many links can Google really crawl per page without harming your SEO?
Google can manage a significantly higher number of links per page than 1,000. The limit should be guided by user-friendliness rather than Google’s capabilities....
Dec 14, 2018 ⚡ Analysis available
★★ Why don't your social profiles show up in Google Knowledge Panels?
Structured data markup can indicate social profiles to Google, but it often takes time before Google recognizes them....
Dec 14, 2018 ⚡ Analysis available
★★★ Does noindex really track links or does Google eventually ignore everything?
A noindex page will temporarily follow links, but in the long run, these pages will be completely ignored, links included. Ensure that critical links for indexing are on indexable pages....
Dec 14, 2018 ⚡ Analysis available
★★★ Can Google ignore your desktop canonical in mobile-first indexing?
In mobile-first indexing, it is possible for Google to choose the mobile URL as the canonical version, even if the specified canonical is a desktop URL. This is not problematic if the content is ident...
Dec 14, 2018 ⚡ Analysis available
★★ Is server-side rendering still essential for quickly indexing dynamic content?
For sites where content changes rapidly, it is advisable to use server-side rendering or dynamic rendering so that Google can have a static HTML version of the pages, allowing for quicker indexing of ...
Dec 14, 2018 ⚡ Analysis available
★★★ Does the Mobile-Friendly Test Tool really detect all the errors that impact your mobile SEO?
Use the mobile compatibility test to see how Googlebot searches a site via mobile devices and discover possible JavaScript errors that might prevent content rendering, such as a missing footer....
Dec 14, 2018 ⚡ Analysis available
★★★ Why does your mobile-friendly page suddenly lose its mobile-compatible label?
When Google analyzes a page for mobile compatibility, there can be temporary fluctuations due to the inability to retrieve necessary CSS files. This is often a temporary issue, and if other pages on t...
Dec 14, 2018 ⚡ Analysis available
★★★ Is the Google News sitemap really the fastest way to index fresh content?
Using the Google News sitemap is generally the fastest method for Google to quickly index content, as its size is limited, allowing for rapid retrieval after a ping....
Dec 11, 2018 ⚡ Analysis available
★★★ Does geotargeting in Search Console really improve local rankings without harming international visibility?
Applying geotargeting in Search Console helps to better position a site in a specific country if users are actively searching for local content. However, it does not negatively impact rankings in othe...
Dec 11, 2018 ⚡ Analysis available
★★★ Does using hreflang for identical multilingual content weaken your authority?
Using hreflang for English pages targeting different countries is possible but ineffective. This can dilute authority if you duplicate content across multiple countries, so a strategic approach to tar...
Dec 11, 2018 ⚡ Analysis available
★★ Main domain or subdomain: has Google really made a clear decision for SEO?
Choosing between a new domain or a subdomain for new content mainly hinges on strategy rather than SEO. It's advisable to integrate new content into the existing site to enhance overall value....
Dec 11, 2018 ⚡ Analysis available
★★ Should you really remove review markup if your page displays no ratings?
If you have no reviews to display, do not use review markup. Warnings in Search Console mean that the page will not show rich results but are not critical....
Dec 11, 2018 ⚡ Analysis available
★★★ Should you still use rel=next/prev for pagination?
For good SEO, it's important to have standard HTML links between paginated pages, in addition to rel next and prev elements. This allows Google to properly understand the pagination structure....
Dec 11, 2018 ⚡ Analysis available
★★★ Does mobile-first indexing really influence your rankings on Google?
Mobile-first indexing does not immediately affect rankings. If traffic changes are noted after the transition, it may be due to normal global ranking algorithm updates and not specifically mobile-firs...
Dec 11, 2018 ⚡ Analysis available
★★★ Why does the Search Console display a noindex that’s missing from the source code?
If a page lacks a noindex meta tag but is marked as such in the Search Console, this could be due to an old crawl. One method to speed up the proper indexing is to use the URL inspection tool and subm...
Dec 11, 2018 ⚡ Analysis available
★★★ Should you really ignore manual actions targeting just a few isolated URLs?
Google's manual actions typically target specific URLs for spam-related reasons. This should not affect the ranking of the rest of the site. Manual actions expire over time, so there is no urgency to ...
Dec 11, 2018 ⚡ Analysis available
★★★ Do Core Updates really alter the quality of your content, or just its relevance?
Google's Core Updates can change the perception of content relevance without implying that the content is of lower quality. Google encourages sites to consult its quality guidelines to evaluate and ad...
Dec 10, 2018 ⚡ Analysis available
★★★ Should you really duplicate all desktop content on mobile for mobile-first indexing?
Google is gradually transitioning to mobile-first indexing and recommends ensuring that mobile and desktop versions of your pages have similar content, particularly in terms of text, internal links, a...
Dec 10, 2018 ⚡ Analysis available
★★★ Should you really isolate different types of content in subdomains?
Google recommends using subdomains for content that is different or distantly-related to the rest of the site, making it easier for algorithms to distinguish and process....
Dec 10, 2018 ⚡ Analysis available
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