John Mueller

★★★ How Do You Create Quality Content That Truly Stands the Test of Time According to Google?

John Mueller "destroyed" a webmaster on a Google forum after analyzing his site. The publisher took quite a beating. Here's the translation of John's post: We don't index all the content on your site,...

Jan 14, 2019 ⚡ Analysis available

★★★ Should you really avoid changing your image URLs to maintain their visibility in Google Images?

Changing image URLs affects visibility in Google Images, and redirects help maintain ranking....

Jan 11, 2019 ⚡ Analysis available

★★★ Do image redirects really preserve rankings in Google Images?

If image URLs change, setting up redirects is effective in preserving rankings in Google Images....

Jan 11, 2019 ⚡ Analysis available

★★★ Should you really merge all your local sites into a single main domain?

For businesses with multiple locations, it is often better to have a main site with dedicated pages for each local location and to use schema markup to support local SEO....

Jan 11, 2019 ⚡ Analysis available

★★★ Should you really redirect the old versions of your CSS and JavaScript files?

Google recommends redirecting old resources to new ones when versioning resource URLs (CSS, JavaScript) to facilitate page rendering....

Jan 11, 2019 ⚡ Analysis available

★★★ Does mobile-first indexing really demand a mobile-friendly site?

The shift to mobile-first indexing is distinct from assessing mobile-friendliness. Even if a site is not mobile-friendly, it can still be indexed under mobile-first indexing as long as all content is ...

Jan 11, 2019 ⚡ Analysis available

★★★ Is cloaking ever acceptable for Googlebot?

It is considered cloaking to show different content to Googlebot compared to a user, unless the content is equivalent and the differences are justified....

Jan 11, 2019 ⚡ Analysis available

★★★ Can XML sitemaps actually show up in Google search results?

An XML sitemap file is processed differently than a standard HTML page. It is designed to be read by machines and is not meant to appear in search results....

Jan 11, 2019 ⚡ Analysis available

★★★ Could dynamic rendering actually hurt your website if Google detects content discrepancies?

When using dynamic rendering, Google tries to see equivalent content provided in a different form. It is crucial that the content and features are equivalent, not that the content is significantly dif...

Jan 11, 2019 ⚡ Analysis available

★★★ Does a CDN really enhance your organic search rankings?

For Google, a CDN is merely a means of site hosting and is not treated differently in the ranking algorithm. The key is to ensure that the site is fast and available for its audience....

Jan 11, 2019 ⚡ Analysis available

★★★ Can switching a website's theme really kill your organic visibility?

Completely changing a website's theme can affect its visibility in Google's search results, either positively or negatively. It depends on how the new theme is structured for SEO....

Jan 11, 2019 ⚡ Analysis available

★★★ Should you really fix all the crawl errors in Google Search Console?

Google suggests focusing on crawling errors that really affect the site, instead of getting bogged down with an extensive and possibly less relevant list of all crawling errors....

Jan 11, 2019 ⚡ Analysis available

★★★ What should you do about the feature shutdowns in Search Console?

Google plans to implement several changes to Search Console, including the shutting down of certain features from the old version and migrating others to the new one. Some sections could be permanentl...

Jan 11, 2019 ⚡ Analysis available

★★★ Can a free SSL certificate hurt your organic rankings?

In terms of SEO, there is no difference in treatment between free SSL certificates like Let's Encrypt and paid SSL certificates, provided they are valid and recognized by browsers....

Jan 10, 2019 ⚡ Analysis available

★★ Is Google Schema Markup Without a Partnership Truly Effective?

Some schema tags require a partnership with Google to be utilized in search results. In the absence of this partnership, simply having the tags does not influence the results....

Jan 10, 2019 ⚡ Analysis available

★★ Does Google treat AJAX content differently than traditional HTML?

The parameters of the Search Console tool are primarily for HTML pages served in web search, not for AJAX content, which may be indexed differently based on their implementation....

Jan 10, 2019 ⚡ Analysis available

★★ Are geographic abbreviations truly understood by Google?

Google is often capable of identifying and interpreting geographic abbreviations like 'ZH' for Zurich, but this depends on context and the current usage of these abbreviations....

Jan 10, 2019 ⚡ Analysis available

★★★ Is it true that Google only takes one price per product: how can you ensure it’s the right one?

Google generally only takes one price, even if multiple are available on a page. The structured data testing tool can help verify this integration....

Jan 10, 2019 ⚡ Analysis available

★★★ Why can multi-country canonicalization display the wrong prices on your international site?

Poor canonicalization can result in incorrect display of prices or content related to a specific country in another country. This requires precise adjustments to avoid confusion....

Jan 10, 2019 ⚡ Analysis available

★★★ Do sitewide backlinks still hold weight for SEO?

Repeated backlinks across all pages of a site (sitewide) are common on the internet. Google recognizes and considers them, but they do not require special handling....

Jan 10, 2019 ⚡ Analysis available