John Mueller

★★★ How do technical migrations complicate your website's SEO?

Significant changes, such as migrating to a new domain, framework, or platform, can complicate our algorithms' understanding and extend the time required to establish a stable new ranking for the site...

Feb 19, 2019 ⚡ Analysis available

★★★ Why does your ranking drop after lifting a Google manual action?

Once a manual action is lifted, it no longer affects the site. However, if artificial links have been cleaned up, the algorithms must adjust to the new situation, which can temporarily impact ranking....

Feb 19, 2019 ⚡ Analysis available

★★★ Does blocking Googlebot by certain ISPs really hurt your search rankings?

If Googlebot is not blocked, the content can be crawled and indexed normally. However, if Googlebot is blocked, for example in the United States, the pages risk disappearing from search results....

Feb 19, 2019 ⚡ Analysis available

★★★ Do X-Robots-Tag headers really prevent Google from following redirects?

X-Robots HTTP headers do not block Google when following 301 or 302 redirects. They only affect links on a page and do not impact server-side redirects....

Feb 19, 2019 ⚡ Analysis available

★★★ Should You Really Avoid Frequently Switching Pages Between Index and Noindex?

John Mueller explained on Twitter that you shouldn't switch too often, for the same page, from a "noindex" version to an "index" version for the meta robots tag. This can confuse Google's analysis and...

Feb 18, 2019 ⚡ Analysis available

★★★ Can You Really Create a Search Console Property for a Non-Indexed Site?

John Mueller indicated on Twitter that, in principle, a website does not need to be indexed on the search engine to create a Search Console property at its address. Theoretically, you can therefore re...

Feb 18, 2019 ⚡ Analysis available

★★★ Does the Google Sandbox Really Exist for New Pages?

John Mueller explained on Twitter that there is no "sandbox" on Google that would deprive a newly created page of certain rankings before a certain period of time. On this subject, his response was fa...

Feb 11, 2019 ⚡ Analysis available

★★ Does structured data really enhance your Google ranking?

Google collects structured data to enrich search results, but providing it does not guarantee a change in ranking or display in the SERPs....

Feb 08, 2019 ⚡ Analysis available

★★★ Does Googlebot really crawl from the U.S. for all countries?

Googlebot has no preference for Swiss content but generally conducts its crawling activities from the United States. This is important for considering the customization and indexing of multi-country c...

Feb 08, 2019 ⚡ Analysis available

★★ Do Canonical Fluctuations Really Ruin Your Indexing?

Fluctuations in canonical declarations may be due to data processing and should not change frequently. If they do, send examples for investigation....

Feb 08, 2019 ⚡ Analysis available

★★ Do web.dev scores really impact your Google ranking?

Performance scores on web.dev represent best practices, but a low score does not automatically indicate a lower rank in Google search results. Very slow sites are more likely to encounter indexing pro...

Feb 08, 2019 ⚡ Analysis available

★★★ Can Googlebot's cache really hinder the indexing of your pages?

During indexing, Googlebot uses cached resources to reduce crawl time. An excessive number of resources can affect indexing if the loading turns out to be too long or heavy....

Feb 08, 2019 ⚡ Analysis available

★★★ Why might your syndicated content rank better elsewhere than on your own site?

Syndicated content may rank better on a third-party site than on yours due to the added value from the rest of the site. The canonical attribute is a good indicator for linking similar pages, but it d...

Feb 08, 2019 ⚡ Analysis available

★★ Why do some 301 redirects take months to be reviewed by Google?

301 redirects must be handled on a page-by-page basis to be properly understood by Google. This process is gradual, with some pages being indexed very quickly, while others may take several months to ...

Feb 08, 2019 ⚡ Analysis available

★★ Why do your embedded resources fail to load in Google's testing tools?

If resources like images don't load in testing tools, it might be because we don't have enough time to load all resources in our live tool. You can improve performance by reducing the number of embedd...

Feb 08, 2019 ⚡ Analysis available

★★★ Does URL structure really impact SEO rankings?

You can use any URL structure as long as it doesn't lead to infinite spaces. Clear and simple structures favor proper crawling and indexing. Ideally, the URL structure should not change frequently....

Feb 08, 2019 ⚡ Analysis available

★★★ How do hreflang tags slow down the indexing of your international pages?

Hreflang tags allow you to indicate to Google the different language versions of your pages. This process involves several steps: we must first crawl and index the different versions of a page, unders...

Feb 08, 2019 ⚡ Analysis available

★★ Can Content Personalization Really Boost Your Organic SEO?

Content personalization based on location or user history can enhance user experience but will not necessarily impact SEO, unless Googlebot can access this personalized content....

Feb 05, 2019 ⚡ Analysis available

★★ Does a perfect score on web.dev really boost your Google ranking?

Achieving a perfect score on performance tools like web.dev will not necessarily improve your site's ranking, as ranking depends on many factors, including content quality....

Feb 05, 2019 ⚡ Analysis available

★★ Should you still use rel=next/prev for SEO pagination?

The rel=next attribute should only be used for paginated series and not to link related articles. It is best to create standard internal links for related articles....

Feb 05, 2019 ⚡ Analysis available