John Mueller

★★★ Why Is Your SPA Struggling to Get Indexed Despite SSR?

John Mueller advises focusing on improving the overall quality of a site with many unindexed pages. Even with server-side rendering, indexing depends on the value that Google perceives in the site's c...

Oct 19, 2018 ⚡ Analysis available

★★★ Should you block the indexing of your internal search engine?

Google does not actively submit queries to internal search engines on sites. It is important to manage the indexing of pages generated by search to avoid an infinite space of URLs, focusing on high-pr...

Oct 19, 2018 ⚡ Analysis available

★★★ Do Google's quality algorithms really target all sites fairly?

When Google updates its quality algorithms, this can lead to significant variations in site rankings, which are based on holistic evaluations to improve search results overall rather than targeting sp...

Oct 19, 2018 ⚡ Analysis available

★★★ Do redirect chains really kill your link equity?

Mueller clarifies that 301 or 302 redirect chains do not necessarily lead to a loss of link equity, but they can affect user experience and loading speed, especially on mobile. It is recommended to op...

Oct 19, 2018 ⚡ Analysis available

★★★ Can you over-optimize your homepage to the point where Google prefers to rank another page on your site?

Over-optimizing with keywords on the homepage can lead Google to rank a more relevant page on the site. It is advisable to monitor the use of keywords and balance the information provided to avoid bei...

Oct 19, 2018 ⚡ Analysis available

★★ Should you really trust Google's quality guidelines after facing an algorithm drop?

Mueller recommends improving the perceived quality of a site after an algorithm update by referring to Google's quality guidelines and seeking external audience feedback to assess user trust in their ...

Oct 19, 2018 ⚡ Analysis available

★★★ Are drops in organic traffic always a penalty?

Google considers that ranking fluctuations, such as significant drops or increases in organic traffic, can be the result of normal algorithm changes, without specific focus on any particular site. The...

Oct 19, 2018 ⚡ Analysis available

★★★ Is it true that no mobile-first notification means your site is ready?

John Mueller indicates that not receiving a mobile-first indexing notification does not necessarily mean that the site is unprepared for this type of indexing. Google is deploying this feature gradual...

Oct 19, 2018 ⚡ Analysis available

★★★ Should you worry when Search Console shows AMP errors for no obvious reason?

According to John Mueller, delays in Search Console reporting can occur, leading to discrepancies in the display of AMP errors and other data. It is important not to overly worry, especially if no cha...

Oct 19, 2018 ⚡ Analysis available

★★★ Should you really fix all 404 errors in Search Console?

The new version of Search Console emphasizes URLs likely to be indexed. For example, 404 errors do not always require fixing if they concern irrelevant URLs....

Oct 18, 2018 ⚡ Analysis available

★★★ Does Google really index all the pages it crawls?

Google will not index all found pages, especially if a site uses infinite parameter combinations. This can be normal, and it is often wise to restrict crawling with well-defined rules....

Oct 18, 2018 ⚡ Analysis available

★★ Should you consolidate your small sites into a single domain to enhance your SEO?

Consolidating multiple small sites into a single main site can strengthen a site's quality signal and improve its overall ranking....

Oct 18, 2018 ⚡ Analysis available

★★ Do you really need to optimize all your images for Google Images?

When using lazy loading, if the images are purely decorative and not crucial for indexing, there is no need to make them visible for Google Images....

Oct 18, 2018 ⚡ Analysis available

★★★ Does Google really evaluate canonicals the same way it does noindex tags?

Canonicals are not treated the same way as noindex tags. Only indexed pages impact a site’s quality score....

Oct 18, 2018 ⚡ Analysis available

★★★ How can you effectively use structured data to improve your SEO?

Structured data can be embedded anywhere on a page using JSON-LD. For data directly integrated into HTML, it must be visible to the user....

Oct 18, 2018 ⚡ Analysis available

★★ Is Dynamic Rendering still a viable solution for managing JavaScript in SEO?

Dynamic Rendering is an acceptable solution for serving static content to Google when it cannot correctly process JavaScript, but the content must still be relevant to users....

Oct 18, 2018 ⚡ Analysis available

★★★ Does JavaScript really block Google from indexing your pages?

For Google to index content generated by JavaScript, it must be able to execute the JavaScript on the page. If certain elements do not load correctly, it may pose a problem for SEO....

Oct 18, 2018 ⚡ Analysis available

★★★ Could a slow server be stealthily draining your crawl budget?

Server speed affects the number of pages Google can crawl each day. If a server is slow, Google may crawl it less frequently to prevent overloading....

Oct 18, 2018 ⚡ Analysis available

★★★ Are Quantitative Metrics Really Useless for Evaluating Content Quality in SEO?

John Mueller responded to a tweet to indicate that none of these criteria were used by Google to define content quality: word count, number of backlinks, text-to-anchor link ratio, number of outbound ...

Oct 15, 2018 ⚡ Analysis available

★★★ Is Mobile First Indexing Really Behind Google's Recent Search Result Fluctuations?

John Mueller explained on Twitter that the latest major changes and Google algorithm updates we've seen over the past several months, even weeks, were not related to Mobile First Indexing....

Oct 15, 2018 ⚡ Analysis available