Google

★★ Do you really need to redirect canonicalized URLs to improve your search rankings?

Redirecting a canonicalized URL provides no SEO advantage. It is useful to be consistent: use x-default in Hreflang for the default version. Consistency with canonicalization and internal links will f...

Aug 09, 2023 ⚡ Analysis available

★★★ Do ARIA attributes really improve your website's SEO?

There is no inherent SEO advantage to pretending to have accessibility features. ARIA attributes should be used correctly for accessibility reasons, not for SEO. There are enough users who depend on t...

Aug 09, 2023 ⚡ Analysis available

★★★ Why does Google cap sitemaps at 50,000 URLs, and how does it impact large websites?

An XML sitemap file can contain up to 50,000 URLs. This same limit also applies to sitemap index files, which contain only references to other sitemap files....

Aug 09, 2023 ⚡ Analysis available

★★ Should you really trust Google's testing tools screenshots for SEO diagnosis?

Although live testing provides a screenshot for an initial overview, it is recommended to focus on HTML, page resources, and HTTP responses in most cases for accurate diagnosis....

Aug 02, 2023 ⚡ Analysis available

★★ Why does Google Search Console's live URL test deliver different results every time you run it?

The live URL test can produce slightly different results on each run because it doesn't use cache and can't wait too long to deliver results. Sometimes certain resources don't finish loading quickly e...

Aug 02, 2023 ⚡ Analysis available

★★ Are JavaScript console messages becoming a critical SEO signal you need to monitor?

The URL inspection tool displays JavaScript console messages that can provide clues about what happens during page rendering. Developers can interpret these messages for their specific application....

Aug 02, 2023 ⚡ Analysis available

★★ Should you really worry about resource errors in Google Search Console?

When an error indicates that a resource couldn't be fetched, it generally means Google didn't really need it for rendering and indexing (like fonts), or it took too long to access. This is usually tra...

Aug 02, 2023 ⚡ Analysis available

★★★ Are JavaScript resources blocked by robots.txt really killing your indexation?

The tool shows which requests were made during crawl and rendering, and why they failed. If resources loaded via JavaScript are blocked by robots.txt and contain important content, Google Search will ...

Aug 02, 2023 ⚡ Analysis available

★★★ How can you effectively verify X-Robots directives hidden in your HTTP headers?

HTTP response headers are useful for investigating X-Robots directives or other server configuration issues. The URL inspection tool displays the HTTP response code and all HTTP headers returned by th...

Aug 02, 2023 ⚡ Analysis available

★★★ Does Google really respect your canonical tag, or does it decide on its own?

The tool shows the canonical URL you provided on the page with the link rel='canonical' tag AND the canonical URL that Google ultimately chose. This allows you to verify whether Google respects your s...

Aug 02, 2023 ⚡ Analysis available

★★ Does the URL inspection tool really show you how Google discovers your pages?

The URL inspection tool shows how Google discovered a page: either via a sitemap or via a referring page, specifying which page that was. This information helps you understand how Googlebot finds your...

Aug 02, 2023 ⚡ Analysis available

★★★ Does Google really index rendered HTML instead of the raw source code?

Google Search uses rendered HTML for indexing. This HTML represents what Google Search saw on the page during crawling and rendering. You can use it with a search function to verify whether content is...

Aug 02, 2023 ⚡ Analysis available

★★★ How can you optimize your content for Google's Search Generative Experience (SGE)?

Search Labs includes the Search Generative Experience (SGE), a new feature that uses generative artificial intelligence to provide more information and context to user searches. This technology aims t...

Jul 13, 2023 ⚡ Analysis available

★★ Is Search Labs really locked down in the US, and what does that mean for your SEO strategy?

At launch, Search Labs is available only to users located in the United States. This initial geographic limitation concerns access to experimental features offered in the program....

Jul 13, 2023 ⚡ Analysis available

★★ Does Google really let you test unreleased search features? What can Search Labs teach you about the future of SEO?

Google has launched Search Labs, a platform where users can register and test new products and ideas currently being explored by Google. This initiative allows users to discover new Google search inno...

Jul 13, 2023 ⚡ Analysis available

★★★ How Will Bing Chat's New #nosearch Feature Change the Way AI Answers Your Questions?

On Twitter, several users complained about Bing Chat's tendency to provide answers sourced from the web, even when simply coding or solving a math problem. In response, Mikhail Parakhin, Corporate Vic...

Jul 11, 2023 ⚡ Analysis available

★★★ Can the Google Domains Sale Actually Affect Your SEO Rankings?

Since the announcement of the Google Domains sale, many have been wondering about the impact on the SEO of Google Domains sites. Barry Schwartz wanted to clarify the situation: "This sale should have ...

Jun 27, 2023 ⚡ Analysis available

★★★ Should You Abandon Google Business Profile for Google Merchant Center for Your Products?

To silence the rumors about the potential disappearance of products from Google Business Profile (GBP) following an email promoting the Merchant Center service, Ginny Marvin from the Google AdsLiaison...

Jun 20, 2023 ⚡ Analysis available

★★★ Should You Really Avoid Charitable Donations in Exchange for Google Business Reviews?

Joy Hawkins from Sterlingsky asked Google whether making a donation to a charitable organization in exchange for a review, whether positive or not, was acceptable or not. According to Google, the prac...

Jun 06, 2023 ⚡ Analysis available

★★★ How Do Bing's Conversational AI Enhancements Impact Organic Search Rankings?

According to Mikhail Parakhin, CEO of Bing, improvements made to the AI model implemented in Bing Chat AI also benefit Bing Search. However, Bing Search updates are not synchronized with those of Micr...

May 16, 2023 ⚡ Analysis available