What does Google say about SEO? /
Official Google statements come from various channels: official blogs (Google Search Central Blog), developer documentation, conference announcements, and responses on help forums. These institutional communications represent Google's official position on SEO matters and best practices to follow.
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🕒 ~30s 🎯 3 questions 📚 SEO Google
★★★ Is it risky to modify AdSense code?
It is strictly forbidden to modify the source code of AdSense ads beyond authorized cases, even to resolve display issues. This constitutes a policy violation....
Oct 13, 2022 ⚡ Analysis available
★★ What impact do Better Ads Standards have on your SEO interstitials?
Google follows the Better Ads Standards to evaluate interstitials. Countdown post-interstitials are prohibited on desktop. Implementation must prioritize users above all, not just search engines....
Oct 13, 2022 ⚡ Analysis available
★★★ Are Intrusive Interstitials Still a Threat to Your SEO?
Intrusive interstitials can impact rankings on both desktop and mobile. The policy hasn’t changed: interstitials with mandatory countdown timers are problematic. On mobile, all full-screen interstitia...
Oct 13, 2022 ⚡ Analysis available
★★ Is your site missing out on the Mobile-First Index?
If a site seems eligible for Mobile-First Indexing but Search Console still shows Googlebot Desktop as the primary crawler, it’s important to send detailed feedback through Search Console, preferably ...
Oct 13, 2022 ⚡ Analysis available
★★★ Does duplicate content really hurt your SEO?
Google does not penalize sites for duplicate content. The algorithm detects duplication between pages and selects one to display as canonical in the results, hiding the others. There is no concept of ...
Oct 13, 2022 ⚡ Analysis available
★★★ Why is the DMCA essential for managing duplicate content?
Google cannot automatically determine whether copied content constitutes a copyright violation or is the result of a contractual agreement. To report copied content without authorization, a DMCA (Digi...
Oct 13, 2022 ⚡ Analysis available
★★★ Should you really update the sitemap lastmod for every type of change?
The lastmod date in the XML sitemap should be updated when there are changes to the main content or structure of the site, not for changes to common areas like the menu or footer. There's no strict ru...
Oct 13, 2022 ⚡ Analysis available
★★ Should you be worried about penalties when combining AdSense and affiliate links?
Using AdSense alongside affiliate links (AFF) or other ad networks is not a violation of policies by itself. However, the balance between content and advertising must remain appropriate. A site with t...
Oct 13, 2022 ⚡ Analysis available
★★★ What are the risks of altering your AdSense code, even for optimization?
<p>It is strictly forbidden to modify the source code of AdSense ads beyond the allowed cases, even to resolve display or performance issues. This constitutes a violation of policies that can lead to ...
Oct 13, 2022 ⚡ Analysis available
★★ Should you really worry about how automatic ads affect CLS for SEO?
Automatic AdSense ads that generate an impact on the Core Web Vitals score (CLS) are unlikely to have a significant effect on ranking in search results. There is no need to be overly concerned about t...
Oct 13, 2022 ⚡ Analysis available
★★★ What SEO risks do interstitials pose according to Google?
According to Better Ads Standards, post-click interstitials with countdown timers are banned on desktop. On mobile, all full-screen interstitials are problematic, even if they can be closed. Implement...
Oct 13, 2022 ⚡ Analysis available
★★★ Are Intrusive Interstitials Now a Threat to Your Desktop SEO?
The policy against intrusive interstitials, initially limited to mobile, has now been extended to desktop versions since 2022. Interstitials with countdowns that prevent users from closing the window ...
Oct 13, 2022 ⚡ Analysis available
★★ Is it possible that Crawl Stats reveals an unseen MFI migration in Search Console?
If Search Console is still showing Googlebot Desktop as the main crawler but crawl statistics indicate more mobile crawls, the site has likely already migrated to Mobile-First Indexing. It is recommen...
Oct 13, 2022 ⚡ Analysis available
★★★ How does Google really handle duplicate content in search results?
Google detects duplicate content but does not automatically label it as 'copycat sites'. The algorithm simply identifies duplication, selects a canonical version, and may not display the others in the...
Oct 13, 2022 ⚡ Analysis available
★★★ How does Google handle unauthorized duplicate content?
For copied or plagiarized content, Google does not automatically detect whether it is unauthorized copying. A DMCA (Digital Millennium Copyright Act) request must be submitted to report a copyright in...
Oct 13, 2022 ⚡ Analysis available
★★★ When should you really update the lastmod attribute in your sitemaps?
The lastmod tag in the XML sitemap should primarily be updated when there are changes to the main content or the structure of the site, not for simple changes in common template elements (menu, footer...
Oct 13, 2022 ⚡ Analysis available
★★ Why are crawling and indexing considered separate in SEO?
Crawling and indexing are different processes in how Google operates. A drop in crawling does not automatically imply a drop in indexing. It's important to clearly understand the difference between th...
Sep 29, 2022 ⚡ Analysis available
★★★ Do advertisers really have an SEO advantage with Google?
Being an advertising client with Google or having a manager account provides absolutely no advantage in natural search results. Reaching out to your Google Ads manager for SEO issues could even slow d...
Sep 29, 2022 ⚡ Analysis available
★★★ What’s the best way to fix an erroneous snippet on Google?
To correct a featured snippet with inaccurate information, the only action available is to send feedback through the provided button. There is no alternative method. The teams evaluate the feedback ac...
Sep 29, 2022 ⚡ Analysis available
★★★ How do real user data impact your SEO performance?
Page Experience data in Search Console is based on what real users have experienced (field data). Therefore, it can vary even without any changes to the site, depending on devices, network connections...
Sep 29, 2022 ⚡ Analysis available
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